A grim year? VW invites the US to break through the time-starved stress of life and have fun in its 60-second spot by Johannes Leonardo for the arrival of the ID. Buzz in America. The spot, A Life Half-Full, follows the car’s cameo in VW’s Super Bowl commercial in February and uses the car’s two-tone paint job as a symbol for enjoying simple pleasures – no matter how offbeat. The commercial works by association. The ID. Buzz is seen as the accompaniment to making the most out of life.
The commercial’s lively pace and vivid imagery was directed by Epoch Films’ Martin de Thurah, and its joyful, optimistic mood is underscored by the bouncy song, Are you having any fun?, by Elaine Stritch.
Credits
Client: Volkswagen
President & Chief Executive Officer: Pablo Di Si
Chief Marketing Officers: Andrew Savvas & Rachael Zaluzec
Brand Director: Jennifer Clayton
Marketing Manager: Chanel Barresi
Marketing Specialists: Ladan Rafei & Emma Stuart
Creative Agency: Johannes Leonardo
Founders & Creative Chairs: Jan Jacobs & Leo Premutico
Chief Executive Officer: Helen Andrews
Chief Creative Officer: Jonathan Santana
Executive Creative Director: Zoe Kessler
Creative Directors: Laszlo Szloboda & Andrew Tobin
Associate Creative Director: Lukas Pearson
Copywriter: Sofia Solimando
Art Director: Tessa Conti
Design Director: Olga Vladova
Designers: Karan Kumar & Manmeet Sodhi
Head Of Production: Tasha Cronin
Executive Producer: Rebecca O’neill
Producers: William Herrick, Rose Mahan & Rachel Freed
Business Affairs Director: Alesa Blanchard-Nelson
Business Affairs Managers: Denise Klapp & Deanna Gattie
Project Manager: Alexis Palew
Account Management: Sam McCallum, Alexa Iliou, Jackson Klein, Carly Goodman & Daphne Nydam
Strategists: Dan Ng, Mary Bakarich, Justin Engel & Jaime Chou
Communications Director: Cooper Lemon
Product Director: Ryan Callahan
Communications Director: Grace Robert
Production Company: Epoch Films
Director: Martin De Thurah
Executive Producer & Partner: Melissa Culligan
Producer: Kristin Porter
1st AD: Jesse Fleece
Director of Photography: Hoyte Van Hoytema
Stills Production: Giant Artists
Photographer: João Canziani
Producer: Franny Legge
Post-Production: Parliament, The Mill LA & Swell Digital
Editing: Exile
Music & Sound: Groove Guild
