Vienna Tourist Board’s advertising doesn’t take the road most travelled and its new campaign by Jung von Matt and Blinkink director, Sam Gainsborough, is keeping up the tradition.
It’s a deadly mixed media tour of Vienna and it commemorates the 150th anniversary of the Vienna Central Cemetery.
The campaign film follows a mayfly enjoying her single day of life in Vienna, escaping death as she experiences the city’s art, culture, cuisine, crypts and wine taverns. The spot takes place all in just 24 hours- doing more than most flies do in their very long lives. While it explores the city’s relationship with death, it points out all the city’s highlights.
The film was shot by Joe Gainsborough, with a little stand-in mayfly model to capture reference for the light, for the CG team. When designing the mayfly, Sam Gainsborough wanted it to be quite distinctive in style, and a bit strange, so the mayfly took inspiration from wax sculptures to achieve a slightly translucent and bizarre texture. The CG team at Saurus then worked with Blinkink to bring the creature to life.
Sam Gainsborough commented, “I hope you can see from the finished film, how much fun it was to make! It was incredible seeing all the amazing places Vienna has to offer, all the while thinking about how to tell this funny little story of the Mayfly. We had an incredible time in Vienna, visiting the key locations and coming up with little silly ideas to feed into the film. It was fun to think what life would look like for a creature that only lives a day, cramming in everything the world has to offer in such a short space of time. Cakes, spritz, schnitzel, Klimt, the orchestra – it was so much fun cramming all of the Viennese delights into a relentlessly speedy little story.”
Credits:
Client: Vienna Tourist Board
Director Brand Management: Claudia Wieland
Deputy Director Brand Management: Lukas Hilz
Project Management: Isabella Graf
Production Company: Blink Blinkink
Director: Sam Gainsborough
Producer: Alexander Handschuh
Head of Production: Alex Halley
Executive Producer: Bart Yates
DOP: Joe Gainsborough
CG Company. Saurus
Creative Director: Lars Ellingsboe
Production Manager: Ida Kielland
Blinkink Animator: Klaas Harm Boer
Modelling: Kasper Christensen
CG & Lighting: Sondre Nymoen
Comp Lead: Alex Wolf
Blink Comp: Rob Ward
Comp: Jan Ivar
Solaas Comp: Herman Friberg
Editing: Stitch Editing
Editor: Rich Woolway
Edit Assist: Chris Hutchings
Edit Producer Sarah
Edit Assist Blinkink: Calum O’Toole
Music Composition: Walter Werzowa
Post Sound: Factory
Sound Design & Mix: James Utting
Audio Producer: Beth Massey
Grade: The Harbour Picture Company UK
Colourist: Karol Cybulski
Agency: Jung von Matt
CD Art: Stefan Bauernberger
CD Copy: Andreas Kadenbach
Senior Copywriter: Theresa Scherrer
Junior Copywriter: Johanna Philipp
Senior Art Director: Simon Herret
Junior Art Director: Niklas Loitsch
Etat Direction: Martina Mekis
Senior Project Manager: Lisa Gärtner
Vienna Co-production Company: Dockyard
Dockyard Executive: Georg Blume
Dockyard Producer: Teresa Leist-Nemeth
1st AD: Adam Baroud
