If you don’t shout, “Hell yeah,” when you watch this ad please check your pulse. Finlandia Vodka has a new ad from Wieden + Kennedy London and kick arse director, Siri Bunford that has what it takes to make Findlandia the in drink this year throughout the world.

The ad (actually a two and a half minute documentary told in music clip style) belongs to the global campaign, 1000 Years of Less Ordinary Wisdom, that launched on June 11. Director and agency scoured the world to find the ad’s subjects. It shows. The film’s characters are exactly what the ad (and the brand) needs to stand out – a 51 year old funeral dancer, Sula the 71 year old bearman, a 45 year old drag wrestler…

There are 14 characters in the film, including nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor and world’s third strongest man, Hafthór Júlíus Björnsson.

Each character states his or her own mantra, Be nobody’s bitch but your own, Too old is a lousy excuse (from “the world’s oldest teenager” – 93 year old Apfel), Never know when you’re beaten…

The ages of the whole collection come to a total of 1,000 years.

The film is running online, supported by portraits 
taken by photographer, Todd Antony, extendind the wisdom of the film’s cast of characters to social media, press and outdoor sites. A cocktail recipe inspired by each character and created by Finlandia’s expert mixologists will also be released on Finlandia’s Facebook channel.

Through a partnership with publication, The Atlantic, there will also be an exhibition of Antony’s photographs in a digital gallery, accompanied by anecdotes from the photographer’s experiences in capturing the personalities.

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