kids is the offspring of When We Were Kids, the Parisian creative studio founded by two childhood friends, Jérôme Bénadiner and William S. Touitou. When We Were Kids has been a thriving creative studio for over ten years, producing TV & digital ads, music videos, print, brand & social content.

The offspring is exclusively a production company for commercials and music videos, with the aim of supporting agencies, advertisers, and artists in increasingly ambitious and creative projects.

While sports and lifestyle has been embedded in its DNA since the beginning, kids now intends to expand its expertise into new projects, with a new roster of talent.

New chapter, new name, new visual identity, and new website.

Benjamin Benhamou Grabli and Sylvie Lemonnier-Simoes, two new producers who joined the team a few months ago, symbolise the change in scale and new energy, which is unfolding under their leadership and in close collaboration with the two founders, Bénadiner and Touitou.

The new chapter is also an opportunity for the founders to develop their documentary projects under the When We Were Kids label, and fiction projects within the company, After Hours (a result of their collaboration with producer Johanna Nahon), with the shooting of their first feature film set to begin in a few days.