A romantic getaway? Experiential dual-screen short film, Love Captured, makes viewers question what they are seeing. The campaign by Klick Health for global anti-trafficking organisation, The Exodus Road, takes through a dark, twisting experience of love and exploitation.
The five-minute film, set to Sia’s explosive pop anthem, Fire Meet Gasoline, was designed to be viewed on two screens simultaneously – one that brings audiences through an apparent love story, while the second shows synchronised hidden-camera footage of the same scene. Together, they reveal the blink-and-you’ll-miss-them signs of trafficking. The film was directed and produced by Thatiane Almeida at MAGMA, with sound design by Jamute.
To view the double-screen film, go to LoveCapturedExperiment.com on a computer or tablet, and scan the QR code with a mobile phone.
Laura Parker, CEO and co-founder of The Exodus Road, said love and trafficking often go hand in hand. Nearly half of sex trafficking victims are trafficked by members of their own families, and about 40% are trafficked by intimate partners, according to IOM’s Counter-Trafficking Data Collaborative. Other times, victims can be lured with the promise of employment in a foreign country. False job promises were the top recruitment method documented within The Exodus Road cases in both 2023 and 2024, with social media falling second; 55 percent of cases supported by The Exodus Road in 2024 involved evidence gathered from social media.
“Contrary to popular misconceptions, sex trafficking rarely begins with kidnapping by a stranger, but with some form of love story,” Parker noted. “Many perpetrators groom their victims by using love – romantic love, friendship, or familial love – to manipulate them into cooperating in their own exploitation. Love Captured helps to shine a spotlight on the warning signs, so more people can play a part in the fight against human trafficking – and perhaps even realise if it may be happening to them.”
Love Captured has launched at a critical time as more people are being trafficked than at any other time in history. According to the 2024 Global Report on Trafficking in Persons published by the United Nations Office on Drugs and Crime, there’s been a 25% increase in the number of trafficking victims detected compared to pre-pandemic figures. An estimated 1.1 million children and adults in the United States currently are victims of human sex and labour trafficking, according to the Global Slavery Index, and some 50 million people worldwide, according to the International Labour Organization.
The film calls out some of the most common signs of trafficking to help educate people on what to look for – abrupt change in a person’s attire, behaviour, or relationships; travel with an older male or female who is not a guardian; and a lack of control over their schedule, money, or proof of identification.
“With Love Captured, we wanted to empower viewers to uncover the truth themselves and make them feel like they were part of this journey,” stated Amy Fortunato, vice president and group creative director at Klick Health. “Experiencing something, rather than passive viewing, leaves a lasting imprint. By providing an inside look at human trafficking tactics through hidden-camera footage, our goal is to expose something that is usually so covert and manipulative.”
“As a global healthcare agency, saving lives is paramount for us,” added Andrea Bistany, VP and group creative director at Klick Health. “Trafficking doesn’t always look like it’s portrayed in Hollywood. This project was inspired by a survivor’s insight—where so many don’t realise they’re being trafficked. By showing it from dual perspectives, we hope to help others recognize red flags and inspire action to support The Exodus Road’s mission.”
