A film series that highlights the power of simplicity to make an impact. Wonderful. Of course, that’s not the purpose. The series, The Items, by La Chose for the Ahadi Foundation achieves that purpose beautifully too, highlighting the invisibility of injustices and discrimination faced by women with disabilities.

Bringing awareness to an urgent yet often overlooked issue.

The Items highlights a troubling societal reality, one that persists in France and across the globe. More than any other group, women with disabilities seem to bear the weight of all possible prejudices. They are subjected to a toxic mix of persistent misogyny, deeply rooted misconceptions about their physical and intellectual abilities, and even racism when their skin colour makes them a target.

The campaign denounces these biases, barriers that can be just as heavy as the disabilities themselves, through a thought-provoking concept – in many cases, inanimate objects are granted more humanity than actual people. A wooden desk, an assembly hall chair, or a door—none of these objects hold outdated prejudices. Yet, across politics and business, women with disabilities continue to be confined to subordinate roles simply because of who they are.

The campaign will be launched in four major cities – Paris, London, New York, and Stockholm and includes a 30-second TV and radio ad, compelling visuals, and testimonials from AHADI Leadership program beneficiaries, as well as media coverage.

Credits :
Client : Ahadi Foundation
Founder & President, Ahadi : Deza Nguembock
Agency : La Chose
President : Eric Tong Cuong
Creative Director : Antoine Barth
Art Director : Emmanuel Courteau
Copywriter : Jean-François Bouchet
Project Manager : Paola Mansard
Voice-over : Matilda Kime
Image Production : Marc Da Cunha Lopes
Sound Production : The Sound Production Paris
Execution & Engraving : Vision Prod
Translation : Victoria de Benoist