“Solidarité Sida is back on the campaign trail. In the newspapers, on social media, and even in public transport, we have already highlighted moments of personal victory for the current French President, as well as legendary French war-hero, Général de Gaulle. And now we are turning to Donald Trump to provide an inspirational message. The result is amazing. There is no doubt that this new initiative will create a buzz on social media.”
On October 6, 2019, Solidarité Sida released a press conference video in which Donald Trump announced, “We’ve eradicated AIDS.” He thanked himself.
The video was fake news but as it continues it alerts people to the fact that it is the first fake news that could be true.
It is part of a campaign by French agency, la chose, ahead of the Global Fund’s Sixth Replenishment Conference in Lyon in France on October 10. On that day the Heads of State and Government will announce how much they are giving to the Global Fund for the fight against AIDS, TB and Malaria. If significant enough commitments are made, then there is a chance of stopping new cases of HIV within ten years and of achieving a world without AIDS for the next generations. However, so far, those commitments have not been made. The DeepFake News Campaign asks viewers to sign a petition at www.Treatment4all.org.
According to HIV.gov statistics, there were approximately 37.9 million people across the globe with HIV/AIDS in 2018. Of these, 36.2 million were adults and 1.7 million were children less than15 years old. An estimated 1.7 million people worldwide became infected with HIV in 2018.
Agency: la chose
Creative Directors: Pascal Grégoire & Shaun Severi
Copywriter: Arnaud Girard
Art Director: Léo Debernardi
Brand Management: Eric Tong Cuong & Pauline Garoux
Strategic Planner: François Peretti
Communications Director: Barka Zérouali
Director: Shaun Severi
DoP: Nicolas Buisset
Producer: Laura Sacarrère
Sound Production: Octopus Paris
Client: Solidarité SIDA (AIDS Solidarity)
President: Luc Barruet
Campaign Coordinators Treatment4All: Audrey Touchard & Julie Beiger