If you’re a child it’s very simple, “Everybody’s dreams should be allowed to come true because everybody should be happy with their life.”
In real life, the question of who can and who can’t marry is the topic of the moment. And Esurance is weighing into the debate because, “We created this online film to show, in an emotionally compelling way, our belief that all dreams should be equal. But it’s not just a belief. As a modern company, we act on that belief through our products and insurance offerings.” [Esurance chief marketing officer, Alan Gellman.
So its agency, Leo Burnett Chicago, created the film, #EqualDreams, at a real wedding on June 13, 2015 in Chicago. In.
And all it did was ask children and gay teens what, in their own words, their future wedding day would be like. Juxtaposing the responses of children and gay teens tells the story.
Of course, Esurance has a proposition to sell.
In every state where Esurance can give couples a married rate, it extends that married rate to either married gay couples, domestic partners or those in civil unions—even in states that do not allow same-sex marriages. Esurance was also one of the first car insurance companies to extend the married rate to LGBT customers. In 2011.
“Esurance recognises all marriages. Plain and simple,” Nancy Abraham, vice president, integrated marketing communications at Esurance affirmed.
“This is an important moment in history. Through #EqualDreams, we wanted to stand with our LGBT friends and family, employees and customers and let them know we have them covered.”
“Sometimes children can make complex issues so simple. They remind us what it’s like to have dreams,” Brian Shembeda, executive vice president & creative director, Leo Burnett Chicago, noted.
“Their words, as heard in the video, help us understand why equality is important. Because all children deserve the same right to pursue their dreams.”
Included in the campaign is an invitation for people to share their Equal Dreams on the Esurance Equal Dreams website.









