The Directory Big Won rankings 2016 intends to make sure its lists are significant. Its rankings are compiled from 3,853 separate pieces of work created by 453 chief creative officers, 1,673 agencies, 950 executive creative directors, 2,423 creative directors, 2,543 art directors, 1,989 copywriters, 1,014 designers, 337 creatives, 537 planners, 297 planning directors and 1,225 account directors.

Leo Burnett has done Australia proud with:

• #11 ranking by Leo Burnett Melbourne in top agencies for creativity
• #16 ranking for Headspace Reword by Leo Burnett Melbourne
• #3 ranking for Samsung Celebrity Tantrum by Leo Burnett Sydney in top mobile campaigns

• #15 ranking Headspace Australia Reword – Leo Burnett Melbourne in the most awarded campaigns across all categories.
• And #4 ranking for global chief creative officer, Mark Tutssel in top chief creative officers.

The top five countries for creativity are:

• #1: the US with 4,603 points
•  #2 the UK with 2,652 points
• #3 New Zealand with 2,003 (up from 14^th place in 2015)
• #4 UAE with 1,833 points (up from 8^th is 2015)
• #5 Australia (down from 3^rd in 2015)

AUNZ has 4 agencies in the 11 most creative. New Zealand has the top 2:

New Zealand has the two most awarded campaigns in the world:

#1: McWhopper, McDonald’s, Y&R Auckland/David Miami

#2: Brewtroleum, DB Breweries, Colenso BBDO Auckland

#3: Manboobs, MACMA Argentina, David Buenos Aires

https://www.youtube.com/watch?v=t40Vzim7mSs

#4: Van Gogh BnB, Art Institute of Chicago, Leo Burnett Chicago

#5: Justino, Spanish Lottery, Leo Burnett Madrid

#6: Survival Billboard, Microsoft UK, McCann London

#7: #Optoutside, REI USA, Venables Bell San Francisco

#8=: Call Sweden, Swedish Tourism, INGO Stockholm

#8=: Next Rembrandt, ING Netherlands, JWT Amsterdam

#10: Donate the Bars, Atados Brazil, JWT Brazil

NZ has two of the top six chief creative officers:

Full list of rankings here.