Leo Burnett and McDonald’s bring you sixty seconds of feel good. Just a feel-good moment, nothing more but certainly nothing less. It’s a relatable, heart-hugging story.
The commercial that features two teens, sharing wordless communication – and obvious attraction – across separate tables. The story underlines the feel-good communication that McDonald’s is known for, but its main aim is to launch the double Big Mac.
“The Big Mac is our most iconic product and has fans all over the world, who mark their signature celebration moments by relishing one. For the launch of Double Big Mac, we really wanted to dramatise the size, but in an unexpected manner, to excite our customers to re-visit their favourite burger again,” stated Michael Hartono, director of marcomms, CBI and digital at McDonald’s Indonesia.
“The campaign comes from a simple human truth, which everyone could easily resonate with, especially in these fast times. If you enjoy doing something, you prefer to take your time because you don’t want it to end soon. Be it quality conversations with work buddies, a casual family hangout, or even a chance to glance at a good-looking person across the table, people are looking for ways to make these moments last longer,” added, Ravi Shanker, chief creative officer, Publicis Groupe Indonesia.
Credits:
Client: McDonald’s Indonesia
Director of Marcomm, CBI & Digital: Michael Hartono
Associate Director of Marketing: Caroline Kurniadjaja
Manager of Marketing: Rio Hastowo
Marketing Supervisor: Widya Novianta
Advertising Agency: Leo Burnett Indonesia
CEO: Sony Nichani
CCO: Ravi Shanker
Managing Director: Mudit Trivedi
Creative Director: Dafi Alfadila
Creative Group Head Copywriter: Joshua Tjandra
Senior Art Director: Levina Christy
Assistant Account Director: Bayu Fachran
Senior Account Executive: Indah Perdana
Senior AV Producer: Eva Karina
Production House: Directors Think Tank
Executive Producer (KL): Pat Singh
Executive Producer (JKT): Intan Sham
Director: Rajay Singh
Director (Co-director, Food): Maurice Noone
Producer (JKT): Audri Ferainy Iswandari
Producer (KL): Gray Loi
DOP: Arif Muhammad
Art Director (film): Juan Cokro
AD (Film): Bona Ventura
Post Production: Tank3 Asia
Executive Producer: Sivagamy Jeeva
Post Producer: Fakhrul Syakirin
Editor: Raja Affandi
Colourist: Katelynn Tan
Online Artist: Muhammad Nabil Bin Shahrizan Sham
Music Composition & Sound Design: Pitch Audio+Magic
