McDonald’s emotive family stories by Leo Burnett agencies throughout the world have become part of the chain’s fabric and, no doubt, its appeal. This one, by Leo Burnett Indonesia, weaves together Ramadan and Covid life. McDonald’s is a popular place for breaking the Ramadan fast in Indonesia. This year, although the restaurants are not closed, many people are reluctant to do so. Adults can understand this but children can’t.

Watch how Leo Burnett turns that into a McDonald’s heartwarmer:

Credits:

Client: McDonald’s Indonesia
Director of Marcomm, CBI & Digital: Michael Hartono
Associate Director of Marketing: Caroline Kurniadjaja
Manager of Marketing: Rio Hastowo

Advertising Agency: Leo Burnett Indonesia
CEO: Sony Nichani 
ECD: Ravi Shanker
Associate Creative Director: Dafi Alfadila
Creatives: Achmad Fauzi, Matahari Asysyakuur & Muchnizen Muchnizen
Chief Client Officer: Tengku Ferdi
Client Service Director: Anne Aryanti
Chief Strategy Officer: Shailesh Iyer
Planning Director: Donny Arifin 
Planning Manager: Sakshi Sharma
Account Manager: Bayu Fachran
Agency Producers: Budiarto Lambot & Jeffrey Kristanto
Translator: Bilal Abdulrachman
Project Manager: Widya Kusumawati & Maria Sinaga

Production House: Directors Think Tank
Executive Producer: Intan Sham
Director: Rajay Singh
Co-director: Chevie Law
Producer: Suraya
Production Assistant: Mayday
DOP: Nicholas Chin
Art Director: Lai Kok Wei
Editor: Affandi Jamaludin
Post Production:  DTT Post
Audio: TwoAm Music Global