While Samsung’s competitor would have us all capture the epic photograph and shoot the epic film, Samsung is making itself the camera that lets us turn the everyday into epic posts – because, let’s be honest, that’s what most of us want – whether it’s a triple rainbow or a dancing gran.
Leo Burnett has highlighted the core Samsung advantage, lightning-speed access to the right camera features that create the content that will conquer the web, with a web-conquering video of its own – a dad trying to deal with the invasion of a ladybug and the content that his kids created of it.
Credits:
Agency: Leo Burnett Israel
CEO: Ori Gal
CCO: Ami Alush
Creative Director: Oren Ben Naim
Creative Team: Hezkush Yeshurun & Meital Miller
VP Client Services: Yonatan Regev
Producer: Menny Zarhia
Account Supervisor: Hagay Zaken
Account Manager: Efrat Gelfand
Production Company: Green Productions
Director: Eran-Shushu Spanier
Marcom Director: Eva Hasson
Client: Samsung Israel
You might also like
