No country has been immune to the business disruption caused by Covid. Over the last six months, tens of thousands of businesses in Israel have been affected by the pandemic.

So for the launch of the new Samsung Galaxy Note 20, Leo Burnett Israel and Samsung set out to help 20 small businesses owners to promote themselves by connecting them with the leading digital creators in Israel.

The agency gave each of its creators a Galaxy Note 20 whose advanced features enabled them to shoot, illustrate, photograph and edit a variety of advertising and digital tools that the small business owners could use to advertise and publicise their businesses, services and goods.

Now millions of Israelis have been exposed to billboards, promotional videos and other commercial items Leo Burnett and Samsung created this way, which agency and client hope will march our small businesses owners into a new era of success.

Credits: 

Agency Credits: Leo Burnett Israel

Client: Samsung

Chief Creative Officer: Ami Alush

Creative Director: Oren Ben Naim

Creative Team: Hezkush Yeshurun & Jonathan Blieden

Agency Producer:  Menny Zarhia

Chief Executive Officer: Ori Gal

VP Client Services: Yonatan Regev

Account Supervisor:  Hagay Zaken

Account Manager: Efrat Gelfand

Production Company: Udini Films

Director: Omri Dekel-Kadosh

Creators: Shany Reich, Tal Gutberg, Yael Linzen Segal &  Michael_Topyol,

Marcom Director: Eva Hasson