A little bit of relatable Christmas humour at a time when parents really need it. Leo Burnett’s Christmas campaign for Red Rooster may not lead with an epic spot, nor an epically creative idea, but it speaks perfectly of pre-Christmas mayhem. And the directing decisions of Photoplay director, Stef Smith, give Leo Burnett’s understanding extra Pavlovian appeal.

Do Christmas Your Way with Reds launches Red Rooster’s limited-edition Chickmas Burger, and an answer to the need to fill stomachs – that aims to outdo its competitors’ chicken burgers.

Red Rooster director of marketing, Ashley Hughes, stated, “Reds is bringing some festive fun to the burger market leading into Christmas.  The Chickmas Burger is all about taking the traditional Christmas flavours of chicken, stuffing and gravy and serving it up in a fun, tasty burger that’s pure Red Rooster.

“We know that Christmas can be a bit of a circus, so we created a chicken delight that lets people indulge, unwind, and to get into the taste of ‘Chickmas a little early.”

Red Rooster’s Chickmas Burger will appear nationwide on November 27, and the festive offer will be around for six short weeks.

Credits:

Client: Red Rooster
Director of Marketing: Ashley Hughes 
Marketing Manager: Jane Hillsdon
Brand Manager: Stephanie Gardner
PR & Communications Manager: Stella Katsaros

Creative Agency: Leo Burnett Australia
Chief Client Partner: Amanda Wheeler 
Senior Business Director: Shae Jones
Business Director: Daniella Garabedian 
Business Manager: Max Reiser
Creative Director: Michelle Walsh 
Copywriter: Kevin Ma 
Art Director: Dinah Pollard 
PXP Integrated Producers: Soraya Darwish & Lauren Woods

Production Company: Photoplay
Director: Stef Smith
Executive Producer: Emma Thompson
Post-Production Company: The Editors
Sound Production: Rumble
Media Agency: Atomic212