Hyperbole is such a wonderful tool when it’s used for humour in advertising. Especially when your product is not high on the ladder of sexy purchases. This hyperbole, by Leo Burnett Israel, turns a tiny joy – seeing the bottom of the laundry basket – into an epic achievement. And while the protagonist gets to reap the rewards, the hero is – notably and unforgettably – Samsung’s Add Wash feature.

The film is called Man Who Got to The Bottom of The Laundry Basket. The (brilliantly told) story even has a Hollywood style eleventh hour “crisis” which, of course, Samsung solves.

Credits: 

Agency: Leo Burnett Israel

Chief Creative Officer: Ami Alush

Chief Account Officer: Idit Zukerman

Creative Director: Elad Gaizler

Strategic Planner: Liz Stull

Art Director: Meital Miller

Copywriter: Oren Ben Naim, Harel Livne

Agency Producer: Menny Zarhia

Chief Executive Officer: Adam Polachek

Account Supervisor: Sapir Aharoni

Account Executive: Asaf Fish

Social Account Manager: Ronny Dimnik

Marcom Director: Eva Hasson

Director: Tal Zagreba

Production: Roy Kaski