Leo Burnett Sydney has won the competitive pitch to become creative agency of record for Craveable Brands, the largest Australian-owned quick service restaurant (QSR) operator. Its work will include strategic, creative, design and digital work across Red Rooster and Oporto.

Craveable Brands operates more than 560 restaurants across three brands, Red Rooster, Oporto and Chicken Treat. It is the only QSR restaurant group in Australia specialising in roast and flame grilled chicken.

Melinda Geertz, chief executive officer, Leo Burnett Australia, commented, “We’re delighted to be partnering with Craveable Brands. The client really impressed us with their openness, growth ambitions, challenger mindset and appetite for creativity. We see so much opportunity with these brands.”

Nick Keenan, chief executive officer, Red Rooster, added, “Leo Burnett consistently stood out during the pitch process. They demonstrated an excellent grasp of our business and brand challenges and opportunities, and their creativity and proven track record were obvious strengths. We are excited to see the impact they’ll have on our brands and business.”

Bronwyn Powell, Head of Marketing, Oporto, stated, “It’s an exciting time for Oporto with high growth expectations. Leo Burnett brings the energy, intelligence and talent that we need to drive our brand and customer engagement. They’re a great fit for us.”

Oporto & Red Rooster’s previous agency was Host Sydney.