Thai ads can be freaky. The best of these are gloriously entertainingly freaky content pieces that underline the brand message. Like this one. This gloriously entertaining commercial by Leo Burnett Group Thailand is a government PSA encouraging Thais to drink less sugar in drinks for Thai Health Promotion Foundation. (Who knew that government advertising need not be stilted or boring?)

The PSA introduces new signage (displayed at places such as coffee shops) that shows how health risks escalate as sugar levels climb.

[Watch with the sound on the get the spot’s full effect]:

Credits:

Agency: Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: ariyawat juntaratip
Creative Director: Nonthaporn Ketmanee
Art Directors: Chaisan Maneeploypetch, Sompat Trisadikun & Weerayuth Kamnerdrat
Copywriter: Worakamol Bongkodmalee
Account Directors: Kanitta Chartpong & Chairat Piriyawattanakul
Account Management Director: Tida Vibulvanich
Agency Producer: Sarawut Lertkittipaporn
Strategic Planner: Chulanee Sirisaengtaksin

Production Company: Mum Films
Director: Suthon Petchsuwan
DoP: Prapope Duangpikool
Producer: Nara Montrekul na ayudhya
Production Manager: Sumittra kudcharoen
Editor: Dechmongkol Prasertsit
Colourist: Jirapat Kungsapiwatana
Post Producer: Kritsana Thaweesang
Post Producer: Sansanee Rungpongwanich
Computer Graphic: Wanchai Boonsa-ard
Digital Video Assistant: Chalerm Thongsuk

Music: TEMSIANG Sound Studio
Online Artist: Tanawich Kochaprom
Sound Studio: Banana Sound Studio