How surprising would it be to see someone in a burger chain’s uniform buying a pizza at Pizza Hut? Is that not the ultimate endorsement pizza campaign? Leo Burnett Toronto is hoping that that freebie stunt on June 4 draws attention to its new Cheeseburger Melt pizza, inb a campaign that entices people to Cheat on Your Cheeseburger.
Local or burger chain employees can walk into any participating Pizza Hut location showing any part of their Big Burger Brand uniforms (name tag, hat, etc.) to get the free pizza and from June 5 to 11, burger lovers across the country can show up to any participating Pizza Hut location with a coupon from any restaurant that sells burgers and exchange it for an order of FREE regular fries, and a FREE beverage of their choice with the purchase of the new Cheeseburger Melt.
