Yes, phones are wonderful. They let us talk (or text) to one another, they entertain, they keep us informed. But Christmas is a time for real life connection, real life entertainment and real life fun.
Heineken has teamed up with LePub Singapore to remind the world that Celebrations are best when your phones take a rest.
Festive Celebrations reiterates Heineken’s belief that the festive season is a time to reconnect, and that festive celebrations are best without the buzzing and dinging of our phones. And that reminder comes with a series of cautionary tales about missing out.
This year’s festive campaign is Heineken’s first Lunar New Year campaign to run in multiple Asian markets including China, Singapore and Vietnam.
“At a time of year when we should be winding down from work, reuniting with family and friends, and making actual, real-life connections, Heineken saw an opportunity to remind people that there is more to our social lives when we spend less time tethered to our phones. Who better than Heineken to nudge people toward refreshing their social habits and focusing on what truly matters — real-life conversations and authentic human connections?” stated Nalini Bhagwandin, communication manager at Heineken APAC.
Stephan Schwarz, executive creative director, APAC at LePub Singapore, added, “We have all found ourselves scrolling while socialising or reaching for our devices without even realising that we’ve tuned out from the real world. We loved the idea of giving Heineken a clear role in turning festive moments into quality socialising time so that everyone can enjoy the joy of togetherness this holiday season.”
The Heineken Chrsitmas films were directed by Maxime Govare and produced by Cream Paris. Festive Celebrations is running across Asia in the lead-up to the Lunar New Year on January 29, 2025.
Credits
Client: Heineken Global
Head of Global Heineken® and Amstel Brands: Nabil Nasser
Global Strategy and Communication Director: Daniela Iebba
APAC Brand and Business Development Director: Agnieszka Gorecki
Global Communication Manager: Nalini Bhagwandin
Global Digital Development Manager: Pearly Lim
APAC Business Development & Trade Marketing Managers: Keshini Subasinghe
Malaysia Brand Manager: Deloris Renap Anak Jilan
Creative Agency: LePub Singapore
Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Regional Executive Creative Director: Stephan Schwarz
Regional Executive Creative Director: Cyril Louis
Senior Art Director: Sunny Chuang
Senior Copywriter: Denise Cheong
Associate Creative Directors: Yuste De Lucas & Rudy Zulkifly
General Manager: Hanh Kanssen
Senior Account Director: Cynthia Pavee
Senior Project Manager: Farhan Wahab
Account Manager: Chua Xin Ying
Business Director: Francesca Baldrighi
Planning Director: Mirela Hincu
Culture Strategy Lead APAC: Belynda Sim
Groupe Strategy Director: James Moore
Senior Integrated Producer: Anita Toh
Film Production: Cream Paris
Director: Maxime Govare
Producers: Michel Teicher & Anne Raveneau
Line Producer: Timothée Salze-Lozac’h
DOP: Kaname Onoyama
Service Production: Taprod Production
CEO: Serge Thimbre
Partner & Executive Producer: Louis Ditapichai
Executive Producer: Christophe Guyot
Line Producer: Boong Pongsaengson
Production Managers: Kornlapas Sawasdee, Chaiwat Wattanasin
1st AD: Mhong Solarboon
Art Director: Pallop Chomthaworn
Stylist: Nittaya Boonkhao
Post-Production: 42 // Post.studio
Head of Post-Production: Thomas Floch
Post Coordinator: Michelle Saldana
Editor: Vincent Fleischmann
Assistant Editor: Nicolas Berillon
Colour Grading: Lydia Lopez
VFX Supervisor & Lead Compositing: Clément Milot @Katlas
Compositing Artist CGI & 2D: Amandine Milot @Katlas & Remi Verdel @Timecode
Sound Design & Mix: THE
Sound Producer: Raphael Fruchard
Sound Design & Mix: Alex Louboutin
Post-Production: Prodigious Singapore
Post-Production Supervisor: Ralph Ooi
Post Producer: Heng Xiao Min
Senior Editor: Germain Wu
Online Artist: Lee Hsin Huei
Key Visual Production: Alwin Oh
Photographer: Nelson Chong
Photo Assistant: Bernard Chong
Photo Producer: Alwin Oh
Production House: Happetzyhouse
Prodigious Singapore
Senior Retoucher: Jolene Goh Xue Fen
Senior Retoucher: Eve Pong
Print Manager: Joice Lee
Studio Supervisor: Jim Chai
