LePub, Publicis Groupe’s boutique network, is expanding to New York. The new hub will add to LePub’s presence in Milan, Rome, Amsterdam, São Paulo, Mexico City, Singapore, and Johannesburg, followed by offices in Bogota, London and Dubai, all slated for 2025.
The network launched in November 2020 led by globally-recognised creative leader, Bruno Bertelli. Its magic, Publicis says, lies in “connecting product, commerce, technology and experience to create brand innovation that resonates in culture, at scale”, fuelled by offerings such as LeGarage, the tech-based invention division. LePub’s clients include Heineken, Barilla, Philips, Tecate, Tiger, Diesel, Bottega Veneta, and Toblerone, with work applauded the industry’s most prestigious global shows, including Cannes Lions, D&AD and Clio awards, among others.
LePub’s US operation will officially open on January 1, 2025, with founding clients Heineken and Barilla. The office will be led by a newly-appointed management team, beginning with Lea Mastroberti as president, Katy Alonzo as chief strategy officer, and Cecilia Diaz as head of strategy, with additional creative leadership appointments to be announced in the coming weeks. The team will report to Bertelli, as well as Susie Nam, chief executive officer, Publicis Creative US.
“At a time when brands are challenged by the proliferation of competition, cultural fragmentation, and a digital landscape that moves at warp speed, staying relevant has never been more complex. LePub nimbly blends global and hyper-local trends with emerging innovation to create notable consumer connections,” stated Carla Serrano, Publicis Groupe chief strategy officer. “Bruno is a brilliant creative mind, and under his vision and creative leadership, LePub’s expansion in New York and beyond will exponentially expand the craft of his talented teams.”
“As LePub expands globally, we’re accelerating a network where creativity and strategic thinking work in perfect harmony to not only meet, but drive culture. The opening of our New York office is an incredible milestone, and with our expansion into LATAM and EMEA in early 2025, LePub will boast a network of 10 offices with talent focused on delivering work that’s both imaginative and impactful,” added Bruno Bertelli, Global CEO of LePub.
Cover image l-r: Bruno Bertelli (CEO, LePub), Katy Alonzo (Chief Strategy Officer, Le Truc & LePub), Cecilia Diaz (Head of Strategy), Lea Mastroberti (President).
