London International Awards (LIA) 2021 is open for entries.
Details are:
- Entries finalised by February 28 2021 will be charged 50% of the standard entry fee. Beyond that date standard entry fees will apply.
- There are No Late Fees. Ever.
- Work must be broadcast, published or released from September 1 2019 through August 8 2021.
- Who Can Enter: As most work is a joint effort, LIA allows any company or individual to enter work they have collaborated on.
LIA has added two new competitions for 2021:
The first is Transformative Business Impact. This competition recognises that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. So this competition doesn’t just recognise work that promotes solutions to customers; it recognises the solutions themselves.
The second newly added competition is Creative Use of Data. This competition recognises entries that demonstrate the fundamental role of data in inspiring, powering and enhancing creative work.
LIA has changed the name of The NEW to Evolution.
“Our aim is to give as much clarity, as early as possible to our clients. The world looks forward to getting back to normal. Because of this, and in an effort to maintain our annual schedule, we have amended our eligibility to include work released from September 1 2019 through August 8 2021. LIA will host 16 jury panels to judge all work across this period,” stated Barbara Levy, president of LIA.
“We recognise that the industry is in a state of flux, but everything we hear tells us that creativity is and always will be important going forward for brands, for agencies, for consultancies and for individuals. LIA has always believed in supporting the industry in any way possible. This year we have put into effect a pricing policy that will help the industry in its quest to honour creativity, crystallise what great work looks like and what new innovations inspire.”
Further details on juries and judging will be made in due course.
