London International Awards has announced its 2024 Global and Regional of The Year Winners. LIA’s wins contribute to the WARC Creative 100 Rankings,  

All winning work is assigned a point value that correlates to a statue win. The points attained from all Grand LIA, Gold, Silver, Bronze and Finalist wins contribute to the Of The Year Awards, regardless of entering company. The credits input at time of entry is used to calculate these points. All standard company credit fields starting with the client field through to the end of the credit form are used to calculate Of The Year Awards.
 
Holding Company of the Year is WPP. Its agencies, representing 27 different countries, attained points from a total of 251 Statue wins, including 8 Grand LIAs. They also attained 93 Finalists. 

Rob Reilly, global chief creative officer of WPP, stated, “Creative consistency is how you help build brands. Congratulations to all of our agencies that contributed to WPP being named LIA Holding Company Of The Year, for the second year in a row. And kudos to Ogilvy for continuing a run of four years as Global Network of the Year. Of course, none of this is possible without our brilliant production partners and brave clients – they are truly the best.”

Global Network Of The Year is Ogilvy for the fourth consecutive year. It was also named Regional Network Of The Year for Asia and North America.  

Barbara Levy, president of LIA, commented, “This achievement by WPP and Ogilvy shows the commitment of a global network to the power of creativity. Its offices across the regions have demonstrated the same drive to make the best creative impact for their clients. Ogilvy Taipei, for instance, won a Grand LIA for Pharma & Medical. It is a shining testament to the strength of Ogilvy across the world. Congratulations to WPP for winning Holding Company Of The Year two years consecutively. And Ogilvy for winning Global Network Of The Year four years running. Well done!”

Global Agency Of The Year is Ogilvy New York. It is also Regional Agency Of The Year for North America.

In a highly fragmented market, it’s still undeniable that as attention spans are getting shorter, brands need to be more intentional and clever. A staggering 85% of viewers think that authentic humour, not something forced, makes an ad memorable. Consumers also say that the right celebrity can bring the uniqueness and memorability to a campaign and made them most likely to buy something from the brand.

CeraVe Skincare used humour cleverly in Michael CeraVe, taking an unconventional route that involved quirky appearances by the actor, Michael Cera, rumours were swirling on social media that he is now a skin influencer, and whilst publications tried to unravel if he invented this moisturiser. It surprised, it made you laugh and it gave you something to watch. It got audiences hooked and culminated in a Super Bowl ad that later revealed it was an elaborate prank.

This piece of work earned CeraVe the LIA Global Client of the Year award. Michael CeraVe was entered by Ogilvy PR New York and was awarded 3 Grand LIAs, 9 Gold, 1 Silver and 2 Bronze Statuesand attained 1 Finalist by seven different juries.

These wins attributed to Ogilvy PR being named Global PR Network of the Year and Global PR Company of the Year and Regional PR Company for North America.

It also contributed to Prettybird being named Global Production Company of the Year and Prettybird Culver City awarded Regional Production Company of the Year for North America. 

Mackcut was named Global Post-Production Company of the Year as well as Regional Post-Production Company of the Year for North America for points attained from Michael CeraVe and Mike’s Amazing – Jason Alexander Rights the Wrongs commercials, Diner Date and Never Order Diner Tilapia.

Susan Credle, chair of FCB & creative advisor to IPG and LIA Integration and Direct Jury President, stated, “When you look at all of the work being done under this idea, each of the components contributed to a bigger story. Without the components would the idea have been as good. But they all added up. To me, that is the best of Integration – that every time you meet a piece of this work, the story gets richer, the idea gets richer.” 

Serviceplan Group was named Global Independent Network Of the Year for the fourth consecutive year as well as Regional Independent Network Of The Year for Europe Its agencies were awarded 11 Gold, 12 Silver and 10 Bronze Statues. Points from its 10 Finalists also contributed to their overall standing.Serviceplan Germany, Hamburg was awarded the Regional Independent Agency Of The Year for Europe. 

Alex Schill, global CCO and partner at Serviceplan Group, commented, “I’m incredibly proud that, for the fourth time, we have once again achieved the honor of being named LIA’s Global Independent Network of the Year. It is a testament to the talent, dedication, and creativity of our teams worldwide.”

Rethink, Toronto was named Global Independent Agency of the Year. Across the competition five different juries awarded the agency a total of 2 Grand LIAs, 6 Gold, 3 Silver and 1 Bronze statue from three different pieces of work. It also attained one Finalist. These wins contributed to Rethink being named Regional Independent Network for North America and Rethink Toronto winning Regional Independent Agency for North America.

IPG Health was awarded Global Health & Pharma Network Of The Year for the third consecutive year. It was also named Regional Health & Pharma Network for North America. The juries awarded 13 Statues to their agencies Area 23 and FCB Health New York; 2 Gold, 4 Silver and 7 Bronze, they also attained 5 Finalists.

“This tremendous distinction is a testament to the incredible talent across IPG Health and their relentless commitment to doing what’s right for our clients, their brands and each other every day,” stated Dana Maiman,CEO of IPG Health. “And of course, none of this would be possible without our brave client partners who we have the opportunity to work alongside and create innovative, behavior changing work that transforms lives.”

TBWA\Health Collective, New York was awarded the Global Health & Pharma Agency of the Year and the Regional Health & Pharma Agency for North America. Their work for Moderna “Ashe Versus” contributed to this honor, winning the Pharma & Medical – Craft Grand LIA, 3 Gold LIAs and attaining 1 Finalist. 

Jonathan Isaacs,global chief creative officer of TBWA\Health Collective, commented, “This was already an unbelievable year—and then to get this honor on top of our sundae? I have run out of superlatives so I’ll just say: thank you to our incredible client partners who demand disruptive thinking and thank you to our hyper-talented people who find a way to bring it every day.” 

Klick Health was awarded Global Independent Health & Pharma Agency of the Year, itssecond black Global Statue win. Its work won 20 statues for four different clients including the Health & Wellness – Craft Grand LIA awarded to Café Joyeux, 47. Klick Health Torontowas also named Regional Independent Health & Pharma Agency Of The Year for North America. 

Café Joyeux was awarded the Global Health & Pharma Client Of The Year. With 18 locations across Europe, Café Joyeux was established with a global mission: to transform society’s perception of disability by dedicating its efforts to the employment and training of people with mental and cognitive disabilities. 47 is a piece specifically about Down-Syndrome, every aspect, from music, to voice-over, to character design is created with individuals with and touched by Down syndrome.

Creative X, Menlo Park won its first Global In-House Company Of The Year award and was also named Regional In-House Company for North America.

Circus Grey Lima won its first Global Design Company Of The Year award, with 12 LIA Statues including a Grand LIA. It was also awarded the Regional Design Company Of The Year for South America and Regional Agency Of The Year for South America.

Oskar Lübeck, Chief Creative Officer of Bold, Stockholm served as the 2024 Design and Package Design Jury President. He stated, “This project was just so smart and so beautifully executed. It is a simple clean solution and a great fusion of design, creativity and social impact. We all [the jury] fell in love with it.”

Canja Audio Culture was awarded Global Music & Sound Company Of The Year, its second black Global Statue win. Its work won 15 statues for two different including two Grand LIAs, one awarded to work entered by Klick Health, Toronto for Café Joyeux 47 and the other entered by AMVBBDO, London for Sheba Gravy Race. Canja Audio Culture was also named Regional Music & Sound Company Of The Year for South America.

The Global Radio & Audio Company Of The Year was awarded for work created for Siemens Healthineers and entered by Area 23, an IPG Health Company. This work garnered 9 statues, including the Audio & Radio Grand LIA. These Audio & Radio wins won Sonido, Lisbon and Tempest, Brooklyn Global Audio & Radio Company of the Year. Sonido Lisbon also won the blue LIA Statue for Regional Audio & Radio Company for Europe.

Tempest Brooklyn won Regional Music & Sound Company Of The Year and the Regional Audio & Radio Company Of The Year for North America.    
 
935 LIA Statues were awarded to 45 countries across 29 categories. The winners and finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists. The top countries were United States (277), Germany (85) Canada (75), the United Kingdom (67) and France (64). The statue wins and Finalists were used in determining the Of The Year Winners. 

View all the winners & finalists with full creative credits here.

Complete List of Global Of The Year Winners:
Holding Company of the Year: WPP 
Network of the Year: Ogilvy 
Client of the Year: CeraVe 
Agency of the Year: Ogilvy, New York 
Independent Network of the Year: Serviceplan Group 
Independent Agency of the Year: Rethink, Toronto 
Health & Pharma Network of the Year: IPG Health 
Health & Pharma Client of the Year: Café Joyeux 
Health & Pharma Agency of the Year: TBWA\Health Collective, New York 
Independent Health & Pharma Agency of the Year: Klick Health, Toronto 
In-House Company of the Year: Creative X, Menlo Park 
Design Company of the Year: Circus Grey, Lima 
Production Company of the Year: Prettybird 
Post-Production Company of the Year: Mackcut 
PR Network of the Year: Ogilvy PR 
PR Company of the Year: Ogilvy PR, New York 
Music & Sound Company of the Year: Canja Audio Culture 
Audio & Radio Company of the Year: Sonido, Lisbon and Tempest, Brooklyn 

2024 Regional Of The Year Awards for Asia:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: TBWA\Hakuhodo Inc., Tokyo
Regional Design Company Of The Year: VML Ogilvy Japan, Tokyo
Regional Production Company Of The Year: ROBOT Communications Inc., Tokyo
Regional Post-Production Company Of The Year: The Mill Shanghai, Shanghai
Regional PR Network Of The Year: MSL
Regional PR Company Of The Year: Edelman Thailand, Bangkok
Regional Music & Sound Company Of The Year: CODA, Shanghai

2024 Regional Of The Year Awards for Australia and New Zealand:
Regional Network Of The Year: BBDO
Regional Agency Of The Year: Colenso BBDO, Auckland
Regional Independent Agency Of The Year: Bear Meets Eagle on Fire, Sydney
Regional Production Company Of The Year: Revolver, Sydney
Regional Post-Production Company Of The Year: The Editors
Regional PR Network Of The Year: Eleven
Regional PR Company Of The Year: GRC Partners + Porter Novelli, Auckland
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney

2024 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Publicis
Regional Agency Of The Year: Marcel Paris
Regional Independent Network Of The Year: Serviceplan Group
Regional Independent Agency Of The Year: Serviceplan Germany, Hamburg
Regional Design Company Of The Year: Le Pub, Milan
Regional Production Company Of The Year: Indiana Production, Milan
Regional Post-Production Company Of The Year: Deseif Films, Madrid
Regional PR Network Of The Year: Edelman 
Regional PR Company Of The Year: Edelman London
Regional Music & Sound Company Of The Year: Stabbiolo Music, Sarteano, Italy
Regional Audio & Radio Company Of The Year: Sonido, Lisbon

2024 Regional Of The Year Awards for Middle East and Africa:
Regional Agency Of The Year: Saatchi & Saatchi ME, Dubai
Regional Independent Agency Of The Year: BigTime Creative Shop, Riyadh
Regional Design Company Of The Year: SRMG Labs, Riyadh
Regional Production Company Of The Year: Deja Vu, Dubai
Regional Post-Production Company Of The Year: Liwa Content.Driven, Dubai

2024 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Ogilvy, New York
Regional Independent Network Of The Year: Rethink
Regional Independent Agency Of The Year: Rethink, Toronto
Regional Health & Pharma Network Of The Year: IPG Health
Regional Health & Pharma Agency Of The Year: TBWA\Health Collective, New York
Regional Independent Health & Pharma Agency Of The Year: Klick Health, Toronto
Regional In-House Company Of The Year: Creative X, Menlo Park
Regional Design Company Of The Year: MullenLowe U.S., New York
Regional Production Company Of The Year: Prettybird, Culver City
Regional Post-Production Company Of The Year: Mackcut, New York
Regional PR Network Of The Year: Weber Shandwick
Regional PR Company Of The Year: Ogilvy PR, New York
Regional Music & Sound Company Of The Year: Tempest, Brooklyn
Regional Audio & Radio Company Of The Year: Tempest, Brooklyn

2024 Regional Of The Year Awards for South America:
Regional Network Of The Year: Grey
Regional Agency Of The Year: Circus Grey, Lima
Regional Design Company Of The Year: Circus Grey, Lima
Regional Production Company Of The Year: Rebeca, Lima
Regional Post-Production Company Of The Year: Colossal, São Paulo
Regional PR Company Of The Year: LLYC, Lima
Regional Music & Sound Company Of The Year: Canja Audio Culture 

View 2024 Global of the Year Winners rankings here.