You still have the opportunity to do something good for the world on behalf of London International Awards (LIA) and Gorilla Doctors.
LIA has extended the deadline for its Gorilla Doctors Brand Awareness competition. All submissions must be received by September 7, 2018. The task is to create brand awareness and raise the profile of Gorilla Doctors to increase its donor base. The competition is free to enter. The work just has to be conceived and executed by an individual or team working in the creative industry.
You can enter as many pieces of work as you like. But entries must be in English.
Gorilla Doctors is a team of 16 doctors who operate across gorilla territories, spanning the rainforests of Rwanda, Uganda and the Democratic Republic of Congo (DRC). This team is supported by the non-profit Mountain Gorilla Veterinary Project (MGVP. Inc) and the UC Davis Wildlife Health Center. It is the only provider of in-situ veterinary care for wild mountain gorillas in Rwanda, Uganda and DRC and their close cousins, the Grauer’s gorillas in eastern DRC. Its main goals are to keep the gorilla populations safe, healthy and thriving. There are currently only about 1004 mountain gorillas left on earth.
This is important for a number of reasons. Gorilla Doctors’ research is important to the human health sector, as gorilla and human DNA are almost identical. Studying gorilla disease helps to understand our own. Moreover, a thriving mountain gorilla population benefits the local communities, other wildlife, and the ecosystems they share. And mountain gorilla tourism is an extremely important source of income for the region. In fact, it is the #1 source of foreign revenue in Rwanda.
The winning individual or team will win an Ecotour donated by Terra Incognito Ecotours for a once-in-a-lifetime trip to visit Rwanda, home to the critically endangered Mountain Gorillas. The winner(s) will also be invited to participate in Creative LIAisons 2019 or Judge LIA 2019 in Las Vegas. The prize will be awarded to two people maximum. The trip to Las Vegas will only be awarded to those that are 21 years of age by October 2019.
Your submission may be online, print, film, viral, non-traditional or ambient. Entries should be submitted in a form that makes it easiest for the judges to best assess and judge your piece of work. Submissions must include visual assets. Do, though, present your strategy and concept/idea clearly, in no more than 500 words, explaining your strategy, idea and execution. Please consider the cost of production and post, so that Gorilla Doctors is able to find companies to come on board and participate.
The final judging will be done in Las Vegas on October 6 by a jury made up of industry leaders in advertising, film, digital and the client, Gorilla Doctors, with participation and input from the 2018 LIA Creative LIAisons attendees.
