London International Awards has chosen Kaleeta McDade, chief experience design officer of VMLY&R, as jury president of Creativity in the Metaverse and Evolution categories. In her agency role, she bridges creative storytelling, technology, design, and user experience for the agency’s clients and is known for her ability to drive impact for brands. Kaleeta’s influence and leadership have shaped how customers around the world have experienced some of the largest brands in retail, sports, beauty, and health.
Entries into the Creativity in the Metaverse and Evolution categories don’t have to focus on advertising, but rather creative solutions. Kaleeta’s belief that when experiences are produced at the intersection of creativity, humanity and technology, they have the power to transform companies and brands, makes her a perfect fit as jury president.
She stated, “LIA recognises the Metaverse is more volatile than it is impermanent. Our ability to build virtual worlds and create cultural connection is worth celebrating. The same way the mobile phone democratised the internet, glasses will democratise the Metaverse. We are hitting the hype curve of disbelief, there is a first mover advantage for those who continue to believe. LIA has facilitated an opportunity to express, not the revolution of marketing – but the evolution. Creating a stage for new narratives, that transition us, as an industry, from storytelling to story-living. It is such an honor to be afforded the opportunity to lead both of these categories.”
The full Creativity In The Metaverse and Evolution Jury is:
- Jury President: Kaleeta McDade, Chief Experience Design Officer of VMLY&R
- Joey David Tiempo, Founder/CEO, Octopus&Whale, Manila
- Félix del Valle, Chief Creative Officer, MRM Spain, Madrid
- Bianca Guimaraes, Partner/Executive Creative Director, Mischief @ No Fixed Address, Brooklyn
- Naoki Ito, Chief Creative Officer/Founder, PARTY, Tokyo
- Kadine James, Chief Disruptor Executive Producer, Artificial Rome, Berlin
- Carren O’Keefe, Chief Creative Officer, Digitas UK, London
- Taj Reid, Global Chief Experience Officer, Edelman
- Wesley ter Haar, Founder, MediaMonks, Los Angeles
- Lewis Tutssel, Head of EMEA Gaming, Creative Shop, Meta, London
- Dissara Udomdej, CEO/Creative Founder, Yell Advertising, Bangkok
The juries will gather on-site in Las Vegas to view every piece of work in their respective categories. LIA has no pre-judging. This ensures that all work will be judged equally through careful deliberations and robust discussions.
Key Dates:
First Entry Deadline: June 15 2023
No Late Fees. Ever. No Upload Fees
Eligibility: Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from July 1 2022 through August 31 2023.
Onsite Judging: October 7 through 15
Winners Announced During LIA Judging
Of The Year Awards Announced: 6th November
Find everything you need to know to enter here.
