London International Awards has chosen the jury president and jury members for the 2024 Ambient & Activation, Billboard, Poster and Print competitions. The jury will be led by Till Diestel, managing director & chief creative officer, Serviceplan Germany, Munich.
LIA’s transparent judging system ensures that all jurors see every piece of work in their respective categories. As there is no offsite pre-judging, all rounds of judging will take place onsite at Encore @ Wynn Hotel, Las Vegas. These panels decide on the Gold, Silver and Bronze Statue Winners, as well as the finalists. Each panel also decides whether a Grand LIA will be awarded. As all judges are fully involved in all rounds of judging, everyone is privy to the final results before they are published.
Diestel is part of the team that made Serviceplan the #1 creative agency in the German rankings. Convinced that advertising should be a part of popular culture, he has won over 1,000 creative awards in total, including several Grand LIAs.
Diestel stated, “I feel very honoured and excited to chair this year’s jury. I can’t wait to get together into a room in Vegas with all these brilliant minds to discuss creative work. What could be better.”
Barbara Levy, president of LIA, added, “Even after so many years, billboards, prints and posters are as dynamic in creative hands. Studies have shown that consumers trust print ads more than any other medium. The landscape of advertising may evolve. But despite the coming of digital advertising, these traditional forms of advertising are still standing strong. Creativity is still at the heart of an effective message. Under the leadership of Till Diestel, we have no doubt that interesting pieces of work will rise to the top.”
The Ambient & Activation, Billboard, Poster & Print Jury members are:
- Till Diestel Managing Director / Chief Creative Officer, Serviceplan Germany, Munich – Jury President
- Richard Brim, Chief Creative Officer, adam&eveDDB, London
- Xolisa Dyeshana, Chief Creative Officer, Joe Public, Johannesburg
- Zoe Kessler, Group Creative Director, Johannes Leonardo, New York
- Kristian Manchester, Global Chief Creative Officer, Sid Lee
- Hyeah Nahm, VP Executive Creative Director, Publicis Groupe Korea, Seoul
- Marcelo Lopes Nogueira, Executive Creative Director, BBDO New York
- Ana Paola Noriega, Chief Creative Officer, FCBNEWLINK, Mexico City
- Rebecca Rowntree, Creative Director, Leo Burnett, London
- Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide, Ogilvy, Chicago
Judging in Las Vegas commences on September 29 and will be completed on October 7 2024.
LIA is one of five global shows that is included in the WARC Creative 100 rankings. Find more information on the juries, categories and/or requirements here.






