Every business in the world is trying to do its marketing better. And then better again. If yours isn’t, it simply won’t keep up.

LIDA, the customer engagement specialist business within M&C Saatchi Group, has created a series of bite-sized animated videos to help marketers stay ahead of the game.

They’re called 60 Second Gets and each is full of knowledge about the latest industry tools, tech and thinking. The initial series is made up of eight 60 Second Gets.

The first video, Success in Six Seconds, starts with the knowledge that attention spans are now shorter than that of a goldfish. The clip demonstrates how to catch attention, and generate cut through among today’s social and mobile audiences.

Subsequent videos will be released fortnightly, covering a variety of topics from Blockchain to DMPs.

Lida’s creative director, Rich Donovan, commented, “New technologies are changing the language, theories and possibilities of marketing at a daunting pace. We wanted to give clients a quick and accessible way to learn about the latest ideas and innovations across the marketing industry.  Our 60 Second Gets series is a fun way to do just that.”

The content series includes:

• Success in six seconds

Recent research shows our attention spans are shorter than that of a goldfish. Here’s how to catch those eyeballs.

• Conversational UX

Our friendly bot explains how a machine can help increase sales and make people warm to your brand.

• What’s an Insight?

We show how to find one, how to action it and how you can use it to challenge the status quo.

• What’s a Blockchain?

Currently, this digital ledger technology is almost exclusively used for cryptocurrency. If you don’t have a clue what that means, this video is for you.

• Business Intelligence v Data Science

Is one better than the other? Can they work in tandem and…should they? First, we give you the intel on what they are.

• UX v CX

What are they and can you have one without the other? Come on our short journey, about customer journeys.

• What’s a DMP?

Every business is drowning in data. We show how a DMP can be a lifesaver.

• The Secret of Shareable Stories

There’s a difference between downloading information and telling a story people want to share. Here are three tips to sharing happily ever after.