What’s fascinating about trading and investing platform, eToro’s, first-ever advertising campaign? It was produced almost entirely with AI.
eToro became the first major brand to use generative AI visual content software company, Lightricks’, recently launched AI-powered video editing and storyboard tool, LTX Studio, in order to produce an international advertising campaign. The initial visuals, stills and motion for the campaign were created using LTX Studio’s AI technology, which replaced the need for actual “live” filming on location. Custom audio and voice were later added from external sources to produce the final product.
Watch what AI and Lightricks came up with:
The campaign is currently live and will continue airing throughout all 16 days of the Paris 2024 Olympic Games on Eurosport, as well as being streamed on discovery+ and Max, in 45 markets and 19 languages.
eToro CMO, Nir Smulewicz, commented “This campaign showcases how eToro has enabled investors across the world to access global markets, connect with one another and access the tools they need to grow their knowledge and wealth.
“eToro has always leveraged emerging technologies to drive innovation for our users and our approach to AI is no different – with AI already being deployed across multiple areas of the business including marketing and customer service. AI has huge potential but we are very much at the beginning of this journey. I’m incredibly proud of the team for the passion and enthusiasm with which they have embraced this project and look forward to trailing further AI initiatives across eToro.”
Lightricks CEO and co-founder, Zeev Farbman, stated “We’re excited to collaborate with eToro on this ground-breaking campaign–the first major advertising initiative powered by LTX Studio. Our AI-driven platform streamlines the creative process, empowering professionals to accelerate ideation, simplify pre-production, and generate compelling final content with true efficiency.”
eToro is also hoping to stand out by being a major sponsor of sports teams and events around the world. It has previously produced an NFL Superbowl LVI halftime show commercial and sponsors teams across many of the world’s leading sports leagues, including the English Premier League, German Bundesliga, UK Premiership Rugby, Spanish Liga ACB, and Rugby Australia.
