Here’s a competition announcement that cannot be ignored: In Liquid Death’s own words, “This summer, Liquid Death is doing something no other beverage company has done in the history of the human race: giving away an actual 2-seater aircraft that goes almost 470 mph with nearly 3,800 lbs of thrust. Yes. This is a real jet that will come with a valid and effective FAA special certification of airworthiness. (Pilot not included.)”

Is it real? Absolutely. Liquid Death is known for its outrageous stunts. This time, it has simple outdone itself.

One fan will win the US$400,000 fighter jet, custom-painted Aero L-39C Albatros called The Dehydrator (because its thrust will “relieve you of your bodily fluids and make you empty your stomach.”) To win the jet plus six free months of hangar space outside of Chicago, as well as a year’s supply of Liquid Death and a custom branded flight helmet, fans simply have to buy Liquid Death and upload a photo of their receipt to the campaign website to enter the sweepstakes. The more cans bought until September 4, the more entries. People can enter up to 400 times and each is an entry.

Are there any catches. The winner will have to pay any expenses related to owning and operating the jet, including fuel and hiring a pilot if they don’t have a licence to fly the plane. But if they don’t want the jet, there is an alternative cash prize of US$250,000.

The six-figure contest is a reference to Pepsi’s jet giveaway in 1996. Pepsi offered a Harrier fighter jet to anyone who could amass 7 million Pepsi Points in the brand’s loyalty program. But it was a joke that turned out to be a very dumb joke. The winner took Pepsi to court and although he didn’t win the case – the court found that no reasonable person could have believed that the company seriously intended to convey a jet worth roughly US$37.4 million – Pepsi amassed a lot of bad feeling exacerbated by a Netflix docuseries about the debacle.