Liquid Death has produced some provocative advertising but this may well rise to the top (or the bottom, depending on how you feel about its stunts). The water brand has teamed up with Blink 182 drummer, Travis Barker, to produce an enema.

Liquid Death explained the thinking behind the idea like this, “Travis Barker played drums on the hit album, Enema of the State. Does that. Make him an expert on enemas. No. And neither are we. But together, we are launching a revolutionary new enema kit that might turn all of your dreams into reality.”

It’s a real enema kit and although it’s sold out, it was available for US$182. But despite some out-there endorsement claims, the campaign video notes – repeatedly – it’s not meant to be used as such.

“This limited-edition kit includes a premium, custom-branded enema bulb and a 19.2 oz can of Liquid Death, hand-signed by Barker himself,” the sales pitch explains. “While we understand that this is technically a witty nod to the first Blink album that Barker played drums on in 1999, and that the enema itself is, technically, functional — it’s still a little gross. That being said, even Liquid Death itself labels this a “collectible art piece” and issues a warning underneath the kit.

“Not intended for use as a real medical device. Enema of the State should never be placed in or near your butthole without consulting a doctor first. Also, you should not place in or near your friend’s butthole without consulting them or their doctor first either.”

The enema idea follows Blink-182’s headlining performance at Coachella and unexpected headliner slot closing off the festival after Frank Ocean dropped out of performing Weekend 2.