Liquid Death turns real internet hater comments into a third (’80s this time) album
June 29, 2023
Liquid Death’s advertising ideas would make the marketing folk at any other company curl up into a ball and cry. But the brand with an absurdly provocative name for a company that sells water and iced tea, knows how to stand out in a very competitive market. It also knows hew to harness the appeal of being a rebel without a cause.
Early in the brand’s “career”, it launched a heavy metal album of songs whose lyrics came from the brands haters’ comments. Liquid Death’s Greatest Hates was followed a year later by a punk album, Liquid Death’s Greatest Hates Vol.2.
Now there’s Liquid Death’s Greatest Hates Vol. 3, an ‘80s pop album (and music video) whose lyrics are “real, explicit internet hate comments”.
The album exists as a limited edition vinyl or may be stream on Spotify or Apple Music: http://liquiddeath.com/greatesthates (Liquid Death’s songs have already accumulated 600,000 streams.
The official music video is called F**k Whoever Started This:
Greatest Hates, Vol. 3 includes the songs: 1. Worst Name For A Water Company (feat. Tony Hawk, Jason Ellis, Chris Cole) 2. F**k Whoever Started This (feat. Frank Iero) 3. You Deserve Your Mouth P*ssed In (feat. Toby Morse, Jen Razavi, Shapel Lacey & Chris Cole) 4. Disappointed & Dissatisfied (feat. Aaron Thompson) 5. It’s Dumb And I Won’t Buy It (feat. Jen Razavi) 6. I’d Rather Die 7. There’s Not Even Alcohol In It 8. This Is Very Demonic (feat. Tony Kanal, Tony Hajjar, Jen Razavi) 9. Go F**k Yourself (feat. Kayleigh Goldsworthy) 10. Rather Cut My Own D**k Off (feat. Mark McGrath).
Tony Hawk is a long-time ally of the brand. Mark McGrath is from Sugar Ray; Frank Iero is from My Chemical Romance; and Tony Kanal is from No Doubt.
Lead vocals are by Lexie Papilion and the album was produced and engineered by Micah Gordon.
Here are the two earlier music videos:
And here is the heavy metal fun the brand had promoting its iced tea:
Liquid Death’s advertising ideas would make the marketing folk at any other company curl up into a ball and cry. But the brand with an absurdly provocative name for a company that sells water and iced tea, knows how to stand out in a very competitive market. It also knows hew to harness the appeal of being a rebel without a cause.
Early in the brand’s “career”, it launched a heavy metal album of songs whose lyrics came from the brands haters’ comments. Liquid Death’s Greatest Hates was followed a year later by a punk album, Liquid Death’s Greatest Hates Vol.2.
Now there’s Liquid Death’s Greatest Hates Vol. 3, an ‘80s pop album (and music video) whose lyrics are “real, explicit internet hate comments”.
The album exists as a limited edition vinyl or may be stream on Spotify or Apple Music: http://liquiddeath.com/greatesthates (Liquid Death’s songs have already accumulated 600,000 streams.
The official music video is called F**k Whoever Started This:
Greatest Hates, Vol. 3 includes the songs: 1. Worst Name For A Water Company (feat. Tony Hawk, Jason Ellis, Chris Cole) 2. F**k Whoever Started This (feat. Frank Iero) 3. You Deserve Your Mouth P*ssed In (feat. Toby Morse, Jen Razavi, Shapel Lacey & Chris Cole) 4. Disappointed & Dissatisfied (feat. Aaron Thompson) 5. It’s Dumb And I Won’t Buy It (feat. Jen Razavi) 6. I’d Rather Die 7. There’s Not Even Alcohol In It 8. This Is Very Demonic (feat. Tony Kanal, Tony Hajjar, Jen Razavi) 9. Go F**k Yourself (feat. Kayleigh Goldsworthy) 10. Rather Cut My Own D**k Off (feat. Mark McGrath).
Tony Hawk is a long-time ally of the brand. Mark McGrath is from Sugar Ray; Frank Iero is from My Chemical Romance; and Tony Kanal is from No Doubt.
Lead vocals are by Lexie Papilion and the album was produced and engineered by Micah Gordon.
Here are the two earlier music videos:
And here is the heavy metal fun the brand had promoting its iced tea: