The 4th edition of Lisbon International Advertising Festival, with its five conferences held by the Executive Jury, has taken place at Pavilhão do Conhecimento – Centro Ciência Viva. Both the Creative and the Effectiveness award winners have also been announced.
Creative Awards:
- Agency of the Year is BBDO Pakistan
- Production Company of the Year is Krypton
- Network of the Year is BBDO
- Grand Prix: The Bridal Uniform, BBDO Pakistan
- President’s Choice: The Bridal Uniform, BBDO Pakistan
Web Film:
Gold: Krypton, Merry Krypton
Silver: Energy BBDO, Nightshifters: The Dinner Egg Phenomenon
Bronze: Krypton, Madrasta, for Vodafone Natal
Branded Content:
Silver: Buck, Share Your Gifts
Silver: Energy BBDO, Nightshifters: The Dinner Egg Phenomenon
Craft:
Silver: Buck, Share Your Gifts
Silver: Energy BBDO, Nightshifters: The Dinner Egg Phenomenon
Silver: Whitelist, Reverse
Illustration:
Bronze: Saatchi & Saatchi Dubai, Planet or Plastic?
Poster Design:
Bronze: White Rabbit Budapest, KeepLivingCoral
Social and Environmental Responsibility:
Gold: Anti Hamar AS, Optiker-K Identity
Bronze: Saatchi & Saatchi Dubai, Planet or Plastic
Direction:
Silver: Buck, Share Your Gifts, Buck
Silver: Energy BBDO, Nightshifters: The Dinner Egg Phenomenon
Silver: Whitelist, Reverse
PR:
Creative Effectiveness:
Silver: Dentsu Inc, Diversity in Disaster Preparation
Silver: dentsu X, Huawei iJack
Social and Environmental Responsibility:
Gold: Dentsu Inc, Diversity in Disaster Preparation
Category Promo & Activation:
Promo:
Silver, VMLYR Madrid, The Love Blanket
Best Use of Media in Promo:
Gold: BBDO Pakistan, The Bridal Uniform
Guerrilla Marketing:
Gold: dentsu X, Huawei iJack
Social and Environmental Responsibility:
Gold: BBDO Pakistan, The Bridal Uniform
Local Lisbon:
Region Africa:
Film / Film on WEB: DUEL, MAIANGA CABO VERDE – Bronze Winner
Digital / Social Media: PREPARATION, MAIANGA CABO VERDE – Silver Winner
Digital / Social Media: MONSTER, MAIANGA CABO VERDE – Silver Winner
Mobile / Best Use of Mobile: BUBBLES, MAIANGA CABO VERDE – Gold Winner
Region Central & East Asia:
PR / Self Promotion: Diversity in Disaster Preparation, Dentsu Inc. – Bronze Winner
PR / PR Strategic Planning: Diversity in Disaster Preparation, Dentsu Inc. – Silver Winner
PR / Creative Effectiveness: Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner
PR / Social and Environmental Responsibility: Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner
Region Eastern Europe:
Craft / Art Direction: Equal Colors, White Rabbit Budapest – Bronze Winner
Design / Posters: KeepLivingCoral, White Rabbit Budapest – Silver Winner
Craft / Other: KeepLivingCoral, White Rabbit Budapest – Gold Winner
Region Mena Region:
Film / Creative Effectiveness: Project Litmus, The Film House – Bronze Winner
Digital / Online Advertising: Don’t Flip The Flag, national day celebration ad, 8K Media Production – Silver Winner
Promo & Activation / Best Use of Media in Promo: The Bridal Uniform, BBDO Pakistan – Gold Winner
Region North America:
Craft / Cinematography: Max & Bill, Energy BBDO – Bronze Winner
Craft / Direction: Share Your Gifts, Buck – Silver Winner
Branded Content / Digital Branded Content: Share Your Gifts, Buck – Gold Winner
Region South/Central/Latina America:
Craft / Direction: FIRST, Your Mama – Bronze Winner
Design / Illustration: Planet or Plastic?, SquarePixel films – Silver Winner
PR / Social and Environmental Responsibility: Extremely Durable Moments, Sajjo//McCann – Gold Winner
Region South & Southeast Asia:
Outdoor / Best Use of Outdoor: Avengers: Endwait, dentsu X – Bronze Winner
Direct / Indoor Direct (Public Spaces): Galaxy Endgame, dentsu X – Silver Winner
PR / Creative Effectiveness: Huawei iJack, dentsu X – Gold Winner
Promo & Activation / Guerilla Marketing: Huawei iJack, dentsu X – Gold Winner
Region Western Europe:
Craft / Direction: Vodafone Natal ‘Madrasta’, Krypton – Bronze Winner
Craft / Sound Design: Formula E Reveal, Music for Advertising – Bronze Winner
Craft / Best Original Music: Celebration, Music for Advertising – Silver Winner
Craft / Editing: McDonald’s Signature, Krypton – Gold Winner
Craft / Sound Design: Celebration, Music for Advertising – Gold Winner
Young Lisbon:
Energy Converter, Luciano Jacob – Bronze Winner
Galp GO, João Elias e Joana Cardoso – Silver Winner
The Reactsteps, César Martínez – Gold Winner
Career Award:
Luís Silva Dias, CEO, FCB Internacional
Effectiveness Awards
Grands Prix:
- SickKids VS, Cossette (Category Awareness Effectiveness – Healthcare & Pharma)
- Prescribed to Death, Energy BBDO (Category Effective Use of Media – Healthcare & Pharma)
Automotive – Aftermarket & Vehicles:
Bronze: The Longest Wave, Mercedes-Benz Portugal
Beverages – Non-Alcohol:
Bronze: O Resgate do Leite, FCB Lisboa
Entertainment & Events:
Bronze: The Sweet Art Museum, United Creative
Government & Politics:
Bronze: #makingithappen campaign, INTERWEAVE
Sports:
Bronze: Campanha de Futebol – Patrocínio à Seleção, Galp
Utilities:
Bronze: EDP’S 40th Anniversary, Energias de Portugal
NGOs:
Silver: Respect Battles, Youngnetwork Group
Healthcare & Pharma:
Gold: SickKids VS for All In, Cossette
Restaurants:
Gold: PANCAKE KING, MullenLowe – Gold Winner