LOLA Mullen Lowe’s introduction for AXE limited edition Pure Coconut in Spain and Latin America is fun, quirky and hypnotic. It features three first dates, all enhanced by the power of BZRP (Argentinian DJ and producer, Bizarrap) in a fragrance. Its humour comes from the awkwardness of it all. The silence. And the sound, full of texture and friction.
For young men, the appeal is reassurance of being attractive. In this second AXE collaboration with BZRP, couples experience an explosion of attraction that reaches its climax when the ‘90s hit, What Is Love, is remixed by Bizarrap. The film was directed by Juan Cabral.
Both the teaser and the music video are the first pieces of a campaign that will launch in Latin America and Spain, supported by OOH, activations, and a large collection of content prepared for major platforms and social media networks.
Credits:
Client: Unilever [AXE]
Global Brand Director: Caroline Gregory
Senior Global Brand Manager: Francisco Cevasco
Senior Global Brand Assistant Managers: Ángel Martínez & Miguel Ángel Ramírez
Regional Advertising Producers: Attilio Gianfrancesco & Lorraine Warner
Lead Agency: LOLA Mullenlowe (Madrid)
Executive Creative Director: Tomás Ostiglia
Managing Director: Tom Elliston
Creative Directors: Jorge Zacher &Dante Zamboni
Copywriter: Augusto Callegari
Art Director: Pedro Mezzini
Designer: Maria Sancho Suay
Digital Creative Director: María García Campos
Social Media Managers: Ana Teijeiro &Gaby García
Junior Visual Designer: Rodrigo Muñoz
Account Director: Carlos Solchaga / Óscar Fernández-Baca
Account Executive: Paula Portela
Head of Production: Felipe Calviño
IPG Global
Global Business Leader Personal Care: Federico Duberti
Production Company: MJZ
Direction: Juan Cabral
Managing Director & Executive Producers: Lindsay Turnham
Head of Production: Lucy Jones
Production Service Company: Labhouse
Managing Director: Flora Fernandez Marengo
Executive Producers: Majo Garofali & Agustín Ortiz Byrne
Line Producer: Mariano Alvarez Casado
DOP: Leandro Filloy
Production Designer: Charly Carnota
Wardrobe: Ariel Gurruchaga
Editor: Warango
Post-production & VFX: Glassworks Barcelona
Creative Lead: Javier Verdugo
Head of Production: Olaia Casal
VFX Producer: Marta Anton
3D Artists: Lucas Cespedes
Set Supervisor and 2D lead: Juan Listello
2D Artists: Alex Sotilla, Noa Bofill
Colourist: Julia Rossetti
Sound Design: Aimar Molero
Music: Big Sync Music
Vice President & Music Supervision: Alex Menck
