Lucky Generals: Real estate advertising needs more ads like this

When you have to include all the product facts in your ad, a little offbeat humour goes a long way to making that ad watchable and memorable.

Yopa is a fixed fee real estate agency, and that being a relatively new concept, Lucky Generals has had to detail how the agency works in its ads. With a little creative imagining, those ads have become really fun.

Credits:

Creative agency: Lucky Generals
Director: The Perlorian Brothers
Production company: MJZ
Post production: Freefolk
Sound design: 750mph
Media agency: The Specialist Works

Client: Yopa
Chief marketing officer: Gav Thompson