There are two main types of Christmas commercial – the heartfelt story and the real-life montage. This year, Asda presents neither of these. Instead, it dives into the celebratory feeling of getting everything done with Asda.

The high-energy campaign comes from Lucky Generals, with its commercials directed by Finn Keenan, and the message,“ All of Christmas at Asda Price. BOOM!”. The campaign aims to show Brits that they don’t need to cut back on Christmas joy, just the cost. That joy comes from conquering five Christmas missions at an Asda price – hosting, decorating, gifting, grocery home shopping and gathering around the dinner table

In a series of four 30-second films and a bonus edit for digital channels, picture-perfect festive scenes unexpectedly transform into larger-than-life celebrations.

A remixed version of Martin Garrix’s, Animals, creates the high-energy dance anthem that breaks away from traditional festive soundtracks. Each advert transitions from classic Christmas card moments, into bigger, louder, joy-filled celebrations that highlight the feeling you get when there’s more Christmas for everyone.

The campaign is running across TV, social, out of home and digital in the UK, supported by a seven-week social competition, with seven families set to receive a £500 Asda voucher to help fund their Christmas celebrations.

Tom Hampson, group marketing director at Asda, stated, “We know Christmas is one of the most important times of the year for our customers. It’s about bringing people together, creating memories and enjoying the traditions and moments that make the season special. At the same time, people are continuing to think carefully about how they spend their money. The reality is customers don’t want to do less at Christmas, they simply want to spend less on it. They still want the dinner, the gifts, the decorations and the celebrations that bring friends and family together.”

Nathan Velayudhan, strategy director at Lucky Generals, added, “At Christmas, it’s easy to forget what really matters to customers – getting the whole Christmas shop sorted, at prices they can afford. We wanted to show how Asda’s combination of great prices, quality and choice makes that possible, and celebrate the rave-inducing feeling of pulling it all off. With a serious banger.”