Lucy Kough worked at BMF as a senior copywriter for seven years from 2007 to 2014. She left to join Ensemble Australia in a combined role as a senior creative and strategist before becoming an associate creative director at Enigma and then Archibald Williams. She has returned to BMF to take up the role of creative director.

Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM and has delivered work for brands such as The Australian, Vogue, The Cancer Council, KitKat, Allens, Lego, Hesta and The Australian Formula One Grand Prix. She recently led the Transport NSW Saving Lives on Country Roads campaign that reversed the road toll on regional NSW roads with life-saving behaviour change.

Alex Derwin, chief creative officer of BMF, commented, “Lucy brings a unique skillset to BMF which will definitely add creative power across the entire customer journey. She believes in the same thing we all do – the power of great ideas to transform brands and businesses, and we are very excited to welcome Lucy back to the BMF family.”

Kough stated, “BMF was the agency that elevated my career. Now, almost ten years later, I’m thrilled to be back. Our clients need creativity in every part of their business, now more than ever. I’m looking forward to combining my love of data, craft and solving problems with an incredible team around me.”