BMF has appointed Tom Hoskins as creative director. He has held senior roles at TBWA (CD), Havas (ECD), BD Network (ECD & Partner), Y&R (CD) and Iris Worldwide (CD & Partner), and has worked in the UK, US and Australia in a twenty-five year career. He has a diverse portfolio for brands such as Afterpay, Apple, Diageo, Gillette, Nestlé, Netflix, NRL, Samsung and Sony.

Highlights of his work include using the earth’s rising temperatures to discount cold beer for Sydney Beer Co, asking Jean-Claude Van Damme to convince people to say ‘no’ to his own terrible movies for SONY Pictures, helping the NRL tackle the pandemic and encouraging Aussies to combat Cybercrime from the sofa for the Department of Home Affairs.

Hoskins has won awards at the Effies, Spikes Asia, WARC, PR Asia and PRIA, including an APAC Effie for Bob Thinks Big for Christchurch and Canterbury Tourism.

Alex Derwin, chief creative officer at BMF, stated, “Tom is a world class human with fantastic work and global experience under his belt. He’s already made a huge difference in the short time he’s been here, so we feel very lucky to be able to secure him for the long term.”

Hoskins added “Consistency is a vital ingredient in the best agencies, and BMF has it in spades. I couldn’t be more excited about joining Alex, the creative team and all the talented, gutsy and humble humans at BMF.”