Lobos 1707 elevates its popularity with a James Bond espionage thriller parody that is ultra-classy, elegantly humorous and stars investor and NBA legend, LeBron James – a trifecta of appeal. The idea and its very smart execution come from creative agency, Rosewood Creative, and m ss ng p eces director, Marta Cunningham.
A captivating teaser, Agent 1707, features LeBron alongside actress and singer, Victoria Justice, in a high-stakes poker game with his arch nemesis, played by Justice. Tensions escalate as they engage in a showdown of deception and danger, where every glance and gesture have ramifications.
“We approached this campaign with the intention of creating something entertaining, but also culturally relevant. We wanted the video to reflect the sophistication and premium quality of our brand, but without taking ourselves too seriously,” stated Diego Osorio,founder and chief creative officer of Lobos 1707 Tequila & Mezcal. “Working with LeBron James and Victoria Justice was incredible, and I loved how they truly embodied their characters. We’re excited for our consumers to see this side to Lobos 1707 with the launch of Agent 1707.” Osorio also makes a cameo appearance in the video as the casino bartender.
Credits:
Client: Lobos 1707 Tequila
Founder & CCO: Diego Osorio
VP, Consumer & Digital Marketing: Joanna Darst
VP, Trade Marketing & Strategic Events: Elaine King
Director, Trade Marketing: Allison Banks
Senior Manager, Digital, Media and CRM: Jonathan Salazar
Senior Manager, Marketing Creative Operations: Brittany Fox
Senior, Social and Culture: Cristina Jerome
Manager, Marketing Operations: Natalia Pasternak
On Premise Specialist: Jamie Gordon
Creative Agency: Rosewood Creative
CEO: Amir Mohamadzadeh
Executive Creative Director: J Smith
Creative Director: Tobi Hirano
Art Director: Kennedy Clark
Brand Director : Emily Walsh
Associate Director, Project Management: Patty Pankosky
Group Strategy Director: Natalie Colbert
Producer: Rebecca Morandi
Production Company: m ss ng p eces
Director: Marta Cunningham
Director of Photography: Andrew Strahorn
Post Production: Wild child
Editors: Aaron Bencid & Richard Cooperman
Colour: Company3
Colourist: Jaime OBradovich
Sound Mix: Brian Battersby & Steven Aguilar
PR Agency: R&CPMK
