It seems so appropriate that a restaurant called Mad Grill would come up with a mad idea for an ad. In fact, the thinking behind the mad idea is entirely rational. And that’s what gives the idea its oomph.
The “ad” is a soap. A soap created by a burger restaurant.
Why? Because you eat burgers with your hands. And before you do that you have to wash them. But that means using soap, and soaps smell of things like lemons and lavender.
Mad Grill soap is smoked.
It’s a neutral soap, cold smoked in-house for 16 long hours so that it leaves a strong barbecue scent in people’s hand. It’s the perfect soap to wash your hands with before eating a burger, because it enhances the flavour of Mad Grill’s grilled meat.
The smoked soap will be available soon at every Mad Grill restaurant.
Credits:
Client: Mad Restaurants.
Agency: Mad Restaurants.
Production company: Be Sweet films.
Executive producer: Juan San Roman.
Director: Carlos Durrif.
DOP: Javier Bermejo
