MAD STARS gave out 13 Grands Prix this year as well as two Grands Prix of the Year, 31 Gold awards, 60 Silver, 74 Bronze and 101 Crystal awards
The two Grands Prix of the Year winners were:
Grand Prix of the Year (Products & Services): Dentsu Inc. Japan, My Japan Railway, for JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN, JR Group in Design Stars
Grand Prix of the Year (PSA): Child Wedding Cards, Impact BBDO, UAE, for UN Woman in SDGs (Sustainability Development Goals)
Dentsu Inc Japan won 4 Grands Prix. McCann Worldgroup India won 3 Grands Prix. Leo Burnett Kuala Lumpur won 2, with Leo Burnett Thailand adding its 1 to the agency’s collection.
The 13 Grand Prix winners were:
- McCann Worldgroup India, Fit My Feet, for Buckaroo Footwear, in Diverse Insight Stars
- TBWA\ Media Arts Lab Tokyo, Shot on iPhone – Midnight, for Apple in Entertainment Video Stars
- Dentsu Inc, Japan, FRIES BEAT 2024, for McDonald’s, in Film Stars, Film Craft, with geek Pictures Inc.
- Leo Burnett Group Thailand, What The Fast!, for Krungsri First Choice, in Film Stars
- Dentsu Inc. Japan, My Japan Railway, for JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN, JR Group, in Direct Stars
- Impact BBDO UAE, The AI President, for AnNahar Newspaper, in Print Stars
- Dentsu Inc. Japan, My Japan Railway, for JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN, JR Group, in Integrated Stars
- Dentsu Inc. Japan, Project Humanity, for NTT HUMAN INFORMATICS LABORATORIES, in Interactive Stars
- McCann Worldgroup India, Fit My Feet, for Buckaroo Footwear, in Brand Experience & Activation Stars
- Leo Burnett Kuala Lumpur, Heineken Heidden in Plain Sight, for Heineken, in Outdoor Stars
- Leo Burnett Kuala Lumpur, Heineken Heidden in Plain Sight, for Heineken, in Media Stars
- McCann Worldgroup India, Fit My Feet, for Buckaroo Footwear, in Brand Experience & Activation Stars
- Publicis Dublin, Heineken Pub Museums for Heineken, in PR Stars
Heineken Malaysia’s Heidden in Plain Sight campaign was singled out for praise by a number of jurors over the week for its cleverness in getting around Malaysia’s alcohol advertising ban – perfectly legally. Desrvedly, it won a grand Prix in both the Outdoor and Media categories. This comes after emerging as Malaysia’s sole winner at the 2024 Cannes Lions International Festival of Creativity in June, taking home a Bronze Lion in the Outdoor Lions category.
View all winners here.
