The MADC Awards were announced at a live event at the Forum in Melbourne on April 29. The winners are:

Best in Show: CHEP Network & Division, Flybuys, Give a Flybuys, directed by Sanjay de Silva.

The judges felt that although Flybuys won the top prize for Film for CHEP Network (and you can only win in 1 category per MADC rules) they felt that the craft was so strong that they wanted to credit its production partner and director as well. They commented, “A beautifully crafted film that instantly transformed a boring, dusty brand into one people love and talk about. It’s why we all got into the ad business.”

Best in Show: Clemenger BBDO, Victoria Bitter, VB Solar Exchange

Jury comments: “Such relevant tech. So on brand. In an industry sometimes guilty of faux-purpose and innovation led ideas, this was the opposite and that’s why it was awarded the top prize.”

Best in Show, Charity: Good Oil, Boys Do Cry, directed by Tom Campbell.

Jury comments: “A simple word change, faultlessly delivered by the director, that will actually help save lives.”

Emerging Creative Of the Year: Lauren Eddy, Bullfrog

Jury comments: “With two pieces in the show, and a coveted Best of Show, Lauren is not emerging. She is well and truly here.”

View the full list of award winners here.

The 2022 MADC Creative Showcase+Party is made possible thanks to event sponsors Peach, Alt.VFX, Bang Bang Studios, Electric Dreams, Fin Design + Effects, Guilty and Photoplay Photography.

Showcase animation by SOMA Studios, video production by FINCH, sound design by Bang Bang Studios, photography by Linda Oliveri Photography and live music by Level Two Music.

MADC thanks its supporters – Airbag, AJF, Akkomplice, Alt.VFX, ARC Edit, Bang Bang Studios, Bullfrog, CHEP Network, Campaign Brief, Clemenger BBDO, Communicado, Cummins&Partners, DDB, Deloitte Digital, Fenton Stephens, Filmgraphics, Fin Design+Effects, Final Sound, FINCH, Front of House, Good Oil, Guilty, Hardhat, Hero, Howatson+Company, Jay Hynes Photography, Level Two Music, Manimal, M&C Saatchi, Mr Fox, Ogilvy, Peach, Pixel, Revolver, Royals, SDWM, Saatchi & Saatchi, Sherpa, Special, Taboo, TBWA, The Monkeys Part of Accenture Song, The Producers, Thinkerbell, ThinkHQ, Truce Films, Unlisted, VMLY&R, WhiteGREY, Willow & Blake, Wunderman Thompson.

Simon Thomas, co-president of MADC, stated, “All work from the last two years deserves to be respected, it was tough to make anything, but the best really shone, and we’re proud to have helped hold it up some for rightful applause. The whole night felt like something Melbourne really needed. There was a genuinely great atmosphere from start to finish”.

Matt Lawson, co-president of MADC, added, “This seems like a platitude, but we mean it, we would love to thank everyone who came along. You put on a good show and made us really proud to be making work in Melbourne. We hope you enjoyed it as much as we did.”