MADC: More accolades for CHE Proximity

The MADC Stars Creative Showcase has staged its return, with 400 adpeople turning up to celebrate the reformatted and reimagined award show and applaud the winners. Unlike other awards shows, MADC Stars Creative Showcase is a curated collection of Melbourne’s best work, and each ad is accompanied by the judge’s appraisal.

Idea of the Year was awarded to CHE Proximity, AutoAds for carsales.com.au, with production company, Guilty.

https://youtu.be/hoenxRCRMkY

https://youtu.be/tqGAaN7GNi4

The judges noted: “This campaign was unanimously chosen as Idea of the Year. The jury really wanted to celebrate this piece of work for the way it reinvented and reinvigorated one of the oldest mediums in advertising, the 30 second television spot. One of the jurors even commented, ‘I have a car I love, but this makes we want to sell it.’ We loved the demonstration that creativity, when used correctly, can have a huge impact on commerce.

CHE Proximity also won awards for Cochlear Hearprint, Inconvenience Stores for Swann Insurance and another award in Experiential, Activation 7 Promo for AutoAds.

Idea of Year (Charity/PSA) was shared by two winners:

Leo Burnett, For Every Bachelor and Bachelorette, for Australian Equality Campaign, by Leo Burnett Melbourne with production company, Airbag.

Leo Burnett & friends give the Yes vote the perfectly timed “heart” ad

“The Marriage Equality work is a brilliant reminder that a well-placed television spot can genuinely influence and impact culture,” the judges commented. “We loved the authenticity and sincerity of this work and have no doubt that it played a role in influencing the ‘yes’ vote. The film itself is wonderful, but the media placement took it to another level,”

whiteGREY, Invisible Friends for Missing Persons Advocacy Network

“Sometimes an idea comes along that is so brilliant, and almost obvious at the same time, that you can’t believe it isn’t already out there in the world,” the judges stated. “This is one of those ideas that genuinely feels like it will make the world a better place. We hoped that when Facebook discover this idea that they would consider implementing it across their platform on a global scale. It’s a game changer.”

Design Awards were given to:

Hedgehog agency, Work Weird, for Revolver Lane

SDWM, Australian Open Sponsor Thank You, for Tennis Australia
Robyn & Leon, Designed by Nature, for Act of Wine
Taboo, Hummingbird Packaging Designs, for Hummingbird

Experiential, Activation & Promo awards were given to:

Y&R Melbourne, Sip Safe, for Monash University.
CHE Proximity, AutoAds for carsales.com.au, with production company, Guilty
Cummins & Partners, Error Ridden Ad, for Specsavers, with production company, Scoundrel.
Isobar, Cat VR, for Zoos Victoria

CHE Proximity, Inconvenience Stores, for Swann Insurance.

Film Awards were given to:

AJF Partnership, Hipsters, for Lion’s Dare Iced Coffee, with production company, Sweetshop

AJF Partnership, Callum Murray, for Lion’s Dare, with production company, Sweetshop

Fiction Film Company, Pinocchio, for Cabot’s

The Social Award was given to:

Isobar, Tomb Raider, for Roadshow Films

Technology Awards were given to:

CHE Proximity, Hearprint, for Cochlear

CHE Proximity & The Glue Society: Think you’re hearing perfectly? Cochlear’s Hearprint will tell you

Situ for FGMNT

View the Charity and Rising Star award winners here.

Adrian Bosich, MADC president, commented, “The decision to bring back the MADC Award Show wasn’t a simple one, coordinating it in nine weeks. Even less so to see it sell out and create a waiting list for tickets is proof to us that it was the right choice. We’re an industry of intensely hard workers, and it’s important to pause, reflect and celebrate what we’ve collectively achieved, even if it is just once a year.”

“Community is so important. At a time when our industry is facing unprecedented obstacles, I have been so thrilled to be part of the team that is helping to revive the unique community that is the MADC,” noted international guest speaker, Matt Eastwood. “When we work and strive together we are stronger. What’s more, some of the best work in Australia, and indeed the world, comes from Melbourne, so it’s important to recognize and celebrate that with the MADC Stars.”

The event was sponsored by //Thirteen & Co., Bang Bang Studios and Mr Fox, with motion graphics supplied by Jumbla.

Jumbla won a Film (Charity/PSA Award) for Lucy’s Story.