Gaming is the playground for millions, a global cultural phenomenon and a pool full of target audiences for brands. Gaming has undergone a remarkable transformation and is captivating users worldwide, so much so that Netflix has cited Fortnite as its key competitor, even over streaming channels such as HBO.

Global digital creative studio, makemepulse, is helping brands to make the most of the opportunity, launching a specialist gaming studio, makemeplay, partnering with brands including Spotify, Netflix and LVMH, supporting gaming heroes such as Ubisoft, Niantic and Riot Games, and presenting its very own development slate and IP.

makemeplay is built on 15 years of experience working across interactive and immersive brand activations and the natural evolution of the studio’s prowess – a full-service gaming offering for brands looking to enter or evolve in the gaming space, and gaming companies wanting to engage deeper within their communities.

“Gaming is shaping how we work, learn and connect with one another: it’s the future of experience,” stated Nicolas Rajabaly, co-founder and CCO at makemepulse. “It fuels a new wave of creativity and pushes us to think outside the box. With makemeplay we’re taking immersive activations to the next level for our partners, delivering gaming experiences with heart. Games that deliver.”

The studio’s capability has not been bought but earned through tens of thousands of hours. It’s more than a skill, it’s an obsession for makemepulse and the studio is staking a clear claim on the brand gaming space, from strategy to delivery, all underscored by craft and meaningful digital innovation anmd workinmh under the banner, where anything is possible.

Find more about makemeplay here.