Is there anything better as a sports fan than watching a game from the stands? Actually, yes. During the live broadcast of an official match, the Betclic Elite game between Paris Basketball and Saint-Quentin Basketball on Sunday, February 11, one player, Bandja Sy (Paris Basketball) and two referees were equipped with a mounted camera, the Betclic Cam, throughout the match. This allowed basketball fans, watching on their screens and/or in the stands, to follow the match live from the players’ perspective on the court on the L’Équipe channel and SKWEEK. This has never been seen before in an official match, across all sports and countries.
The idea was conceived by Marcel agency for Betclic, which has been title partner of the National Basketball League since 2021 and supports Betclic’s promise to offer the most intense, entertaining, and immersive experiences to sports fans. The Betclic Cam mounted camera was developed by MINDFLY. The National Basketball League has since given its approval to use the device during official matches.
Laurent Burel, Betclic CMO, commented, “The Betclic Cam will make the broadcast of this match even more intense, immersive, and spectacular. This initiative perfectly summarizes what our mission is at Betclic: to innovate to offer the best possible experience to our players, and to make the sports experience even stronger for all fans.”
Fabrice Jouhaud, General Manager of the National Basketball League, added, “We are delighted with this global initiative from our partner Betclic, which will allow us to experience our sport through a completely unique in-venue and viewing experience. I am particularly pleased because the entire professional basketball ecosystem has mobilized to propose this experiment during an official match: from our clubs to players, coaches, referees, naming partner, and broadcasters.”
Jeremie Bottiau, Creative Director at Marcel, stated, “Since the beginning of our collaboration with Betclic, we have been striving to bring to life the brand signature we have established: ‘And sport is experienced more intensely.’ At Marcel, each of our creative thoughts is aimed at allowing fans, supporters, and the general public to experience their passion for sports more intensely, in a more entertaining and always more innovative way.”
Credits:
Client: Betclic
Marketing Director: Laurent Burel
Head of Marketing Communications: Antoine Lillet
Brand Manager: Mathias Bellamy
Brand Project Manager: Thomas Gracia
Head of Partnership Marketing: Damien Fréal
Partnership Marketing Specialist: Chloé Girou
Agency: Marcel
Co-CEO: Pascal Nessim
Co-CEOs & Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov
Managing Directors: Benjamin Taïeb, Léoda Esteve
Creative Director: Jeremie Bottiau
Copywriters and Art Directors: Alexandre Delvert & Cyril Haoual
Strategic Planner: Ruben Hassan
Account Director: Yani Oukid
Group Manager: Quentin Seguret
Project Director: Marine Borreil
Project Manager: Pauline Lemaitre
Creative Content Producer: Flavie Parize
Edit & Motion Designers: Julien Taillez, Loïck Tranier
Production: Eclosion
Director: Dimitri Szymanski
Producer: Quentin Dutto
Executive Producer: Clement Gonthier
Production Manager: Capucine Baron
DOP: Louis Piat
Electrician Supervisor: Valentin Deluy
Electrician: Solène Pinard
Sound Engineer: Tanguy Di Fraja
Edit: Marion Presburger
Music Composer: Hocine Halliche
