Basketball mania is running high in France. The Betclic Elite, the top-tier men’s professional basketball league in France, is on – with Nando de Colo, Mike James, Ismael Kamagaté, Dominic Artis…and Victor Wembanyama. All the hype and the array of talent this year has made it impossible to find a seat to attend a game. Only have a few fans have rare opportunities to see Wemby play in Betclic Elite, before his departure for the United States at the end of the season.

Betclic, title partner of the French basketball championship whose promise is to make sport live stronger, and agency, Marcel, are helping more fans attend the last big events of this season. They have released the Betclic Extra Seats, seats created where none existed before – in the corner of a corridor, on a training bike (like a certain Dennis Rodman?), on a folding chair, in the entrance tunnel of the teams…seats even in the most improbable places.

And as these extraordinary seats are priceless, Betclic made them win on its networks. The first ones to take advantage of it were able to attend the duel of titans between Nando de Colo (former San Antonio Spurs player) and Victor Wembanyama on March 14. And given the success of the operation, Betclic has decided to renew it until the Playoffs.  “As a title partner, we are delighted with the enthusiasm generated by the Betclic Elite and wanted to offer a new, fun and entertaining experience to basketball fans. An experience in line with our mission to make the sport live stronger,” stated Laurent Burel, marketing director of Betclic. 

The next Extra Seats are to be won on the brand’s Instagram account for the Limoges-Boulogne vs. Levallois game on April 15.

Credits:

Client: Betclic
Marketing Director: Laurent Burel
Head of Marketing Communications: Antoine Lillet
Brand Manager: Mathias Bellamy
Brand Creative Director: Yann Gilbert
Deputy Creative Director: Bryan Coste

Agency: Marcel
Co-CEOs: Pascal Nessim  & Charles Georges-Picot
Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov
Managing Director: Benjamin Taïeb
Creative Director: Jérémie Bottiau
Co-Head of Strategic Planning: Léoda Esteve
Strategic Planner: Ruben Hassan
Head of Production: Timothé Rosenberg
Agency Producer: Aurelien Lemesle
Copywriter: Grégory James 
Art Director: Jules Perron
Account Director: Yani Oukid 
Group Manager: Quentin Seguret
Account Assistant: Maeva Leseur
Project Directror: Marine Borreil
Project Manager: Pauline Lemaitre
Motion Design: Vincent Iweins, Maxime Philippeaux 
Editing: Loïck Tranier, Julien Hannedouche

Production Company: Goray
Director: Martin Duchamp
Photographer: Jeremy Suchet 
Photographer & Videographer: Flavio Pesenti 
Editing: Martin Duchamp 
Sound Production: Kevin O’Leary 
Production Director: Antoine Gay 
Set Design: Célia Longcourty, Fred Cassellas