Marcel & Grey Canada win Black Pencils at the inaugural D&AD Impact Awards

The first ever D&AD Impact Award presentation, applauding work that both benefits both society and brands, has been held in New York.

Australia won 1 White Pencil, 5 Graphite Pencils and 4 Wood Pencils. The company, BeeInventive Australia, won a White Pencil for its Flow Hive, that extracts honey without harming bees.

New Zealand won 1 White Pencil. Colenso BBDO won a White Pencil for Brewtroleum for DB Breweries.

Black Pencils were awarded to:

Marcel Paris , Inglorious Fruits & Vegetables for Intermache

Grey Canada, Taking Aim At Corporate America (Groceries not Guns) for Moms Demand Action For Gun Sense in America

87 Pencils were awarded in 12 categories: communication and interaction, community, diversity and equality, education, environmental sustainability, financial empowerment, humanitarian aid, health and wellness, industry evolution, government engagement, responsible production and consumption, and urban living.

20 White Pencils were awarded:

Marcel’s Inglorious Fruits & Vegetables and Grey Canada’s Taking Aim at Corporate America were given White Pencils.

With them were:

R/GA,Love Has No Labels for the Ad Council

• We Believers, Edible Six-Pack Rings, for Saltwater Brewery

Droga5’s The is Wholesomeness campaign for Honeymaid
David Buenos Aires, #ManBoobs4Boobs, for MACMA

JWT Colombia, Lifesaver Backpack, for Casa Luker

Pinkwater & Putman, Fair Food Program Branding Campaign, for Coalition of Immokalee Workers
Venables Bell & Partners’ #OPtOUtside, for REI
Cohn and Jansen JWT’s Purity Test won for Valvis Holding
JWT Bangkok, Touchable Ink, for Thai Samsung Electronics