Hello bank!, part of the Paribas Group, is #2 in its sector, online banking, in France. It wants to be #1. It is the only online bank to support both individuals and professionals and its ambition is to become the preferred online bank for individuals as well as independent entrepreneurs for day-to-day banking as well as for life’s projects.
Marcel has translated that into a promise of banking with no compromises, with the new signature, Online, only better, and a series of humorous commercials directed by Quebec director, François Lallier and produced by Prodigious.
The campaign launched on TV in France on January 7 and will run across TV and VOD, on Netflix, in OOH and DOOH, as well as on digital channels.
“Our new brand platform clearly illustrates our ambition: with Hello bank! by BNP Paribas, you no longer have to compromise between price and quality. You choose the attractiveness of an online bank that also chooses to place customer care at the heart of its digital relationship. We are convinced that our customers will rediscover the DNA of their brand in this humorous saga, in its new leitmotiv, Online, only better, and will be more and more likely to make Hello bank! their main bank,” stated Chloé Goldstein, marketing & business development director, Hello bank!
“The new Hello bank! tagline is an ambitious promise. The creative had to live up to this level of audacity with a campaign that was unexpected for the banking sector. Fortunately, while this new saga illustrates the small compromises of everyday life, we didn’t have to compromise on creativity,” added Virgile Lassalle, creative director, Marcel.
Credits:
Client: Hello bank!
Director: Bertrand Cizeau
Head of Marketing and Business Development: Chloé Goldstein
Head of Communication & Brand: Julie Haget
Brand Manager: Julian Bocceda
Agency: Marcel
Creative Director: Virgile Lassalle
Art Director: Théophile Robaglia
Copywriter: Joseph Rozier
Copywriter Assistant: Matéo Angillis
Art Director Assistants: Enora Pichavant, Violette Rouzeyrol
TV Producer: Corentin Harran
Project Director: Marine Borreil
Co-CEOs: Pascal Nessim, Youri Guerassimov, Gaëtan du Peloux
Managing Director: Blandine Mercier
Associate Director: Thomas Bacharzyna
Account Director: Aymeric Valadas
Account Manager: Augustin Nugues
Chief Strategy Officer: Ghislain Tenneson
Strategic Planner: Margaux Grenouilloux
Production Company: Prodigious
Director: François Lallier
Director of Photography: Jean-Paul Agostini
Lead Production: Marc-Antoine Riou
Executive Producer: Sarah Coutausse
Production Directors: Ben Krecke, Nathan Sfez
Service Production: Galmar Films
Head of Post Production: Frédéric Lubin
Edit: Théo Guibout @ Mass Corp
Sound Producer & Director: Frédéric Prados
Sound Designer: James Vachero
Sound Engineer: Alex Firla
Music title: Easy Breezy
Composers: Martyn Swain, Samuel Martyn Barker
Original Publisher: Felt Licensing Ltd
Business Affairs: Laura Salehi
