Timing is everything, so MAW Communications’ launching a Sam Kekovich ad one day after The Monkey’s newest MLA lamb campaign is genius. The ad is for a brand of measuring tools, Crescent Lufkin. Gaining attention for that is a tall order.

Kekovich may only have a two-second cameo in the new lamb ad but every new lamb ad still evokes the Kekovich heritage. Plus, MAW has used his hallmark delivery style and Aussie-passion as the spokesperson in its ad. In the film, Kekovich urges Aussie tradies to support Australian manufacturing and keep their eye out for those on the job site who simply don’t measure up.

The new ad is part of Crescent’s Does Your Mate Measure Up? campaign.

Marketing Manager for Crescent Lufkin, Kristin Viccars, commented, “Sam Kekovich is an authentic patriot, if not the Aussie patriot. We couldn’t be happier to have partnered with him for the Does Your Mate Measure Up? campaign. Expect more of Sam’s classic catchphrases and Aussie slang in the months to come and remember to look for the Australian Made logo next time you buy a tape measure. Crescent Lufkin is the only business proudly manufacturing tape measures here in Australia, so heed Sam’s advice and make sure you, and your mate, measure up this year.”

The digital campaign will run in social media and other digital platforms throughout 2019, including YouTube.

https://youtu.be/loJXlX99298

Credits:

Agency: MAW Communications, Sydney

Creative: Nicholas Donovan

Agency Producer: Angela Pham

Director: Nicholas Donovan

Production Company: Sixtyfour Films

DOP: Turei Cooze

Production Producer: Michaela Le

Gaffer: Matthew Willis

Lighting Assist: Nik Damianakis

Sound Recordist: Philip Myers

Hair & MU: Pamela Nolan

Client: Apex Tool Group & Crescent Lufkin

Marketing Manager: Kristin Viccars

Sales Manager: Martin Davies

New Product Development & Brand Manager: Andrew Miller