Forget that Wotif.com is “Australia’s favouriteonline travel destination.” That’s not going to cut it if you’re young and use holiday and “so fun” in the same sentence.

The holiday that makes your heart beat faster includes singing farts, a tornado made out of noodles, dancing sheep, space llamas, a spot of ‘foxy boxing’, a 40-foot-tall bikini-clad woman and more.

So M&C invented Wotifia, a fictitious world that’s “a tropically, snowy, hot and cold sort of paradise where you’ll find over 2,154 airports, 65,000 secluded islands, 43,678 local dishes,13 million hotel rooms and 350,000kms of stunning coastline…

“…there’s nowhere quite like it, yet it’s everywhere you’ve ever wanted to go. ”

And M&C set two young blokes on a magical mystery tour with “out there” both its literal and figurative description.

The online film is a blend of live action and animation – the result of a get together between production companies Song Zu, Heckler, Sixty 40 and World Wide Mind’s US director Rocky Morton.

Morton comes with “max wild” in his bag of tricks after creating the Max Headroom cult.

The film comes with a song, its chorus carrying the new tagline:

Welcome to Wotifia

It’s fun to be a visita

The others are less spiffier, that’s our claim.

M&C Saatchi executive creative director, Ben Welsh, stated, “It’s amazing what you can do with a brutally simple idea and incredibly talented team of people.The result is something rather random, unique and fun with that rush of excitement and that holiday feeling you get when booking a trip away.”

Wotif Group general manager of marketing, Michael Betteridge, added, the “Wotifia campaign represented a new direction for the Wotif.com brand, while staying true to its irreverent and fun heritage.Wotif.com is an iconic brand which was launched 14 years ago. This campaign encourages those people who already think they know us to take another look at our site, as we’ve evolved and now offer much more than domestic accommodation.”

The online campaign will feature across Wotif.com’s own channels as well as YouTube, Spotify and Facebook.

Creative credits:

Advertising agency: M&C Saatchi 

Executive creative director: Ben Welsh

Creative team: Gary Dawson, Shane Gibson & Andy Flemming

Digital art director: Glenn Christensen

Agency producers: Jules Jackson, Sue Hind

Production Company: World Wide Mind

Executive producers: Will Alexander & Ben Nott.

Director: Rocky Morton

Producer: Michelle Parker

DoP: High Miller

Art director: Simon Dobbin

Post Production: Sixty40@Heckler

Animation director: Mark Simpson

Senior producer: Jayne da Costa

Producer: Tyrone Estephan

Editor: Andrew Holmes

Music: Song Zu

Composer: Ramesh Sathiah

Sound designer: Abby Sie

Producers: Trelise Caughey & Larissa Coupe