M&C Saatchi & Woolworths have stuck to the well-trodden Christmas path this year. Make this Christmas a Classic is all about the Christmas joy of bringing everyone together. The 60-second spot heroes classic Christmas traditions with all the usual Christmas ad trimmings –  Will Santa find us?, a child protagonist, tables laden with food, family and friends working together to make Christmas special and a little Christmas fantasy.

Glendyn Ivin cleverly captures the moments that add Christmas’ essential emotive content to the film

The hero commercial was filmed at a family farm in Jeetho, 100 kilometres south west of Melbourne in country Victoria.

Woolworths Group chief marketing officer, Andrew Hicks, commented, “As Woolworths enters its centennial year, this Christmas campaign reflects on the enduring traditions that have shaped our connection with Australian communities. We’re proud to celebrate the spirit of togetherness, from the regional farms that supply our fresh produce to the families who gather around the Christmas table.”

The full campaign covers TV, in-store, radio, press, digital, content, social, and OOH.

Credits:

Client: Woolworths
Chief Marketing Officer: Andrew Hicks 
Director, Woolworths Brand: Jane Saleh
General Manager, Woolworths Brand: Cassie Wheeler
Senior Brand Communications Manager: Samantha Smith
Brand Communications Manager: Nikita Dinan
Brand Communications Planner: Carmel Norton

Creative Agency: M&C Saatchi Group
Media Agency: Dentsu & idX
Production Company: Exit Films
Director: Glendyn Ivin
Post-Production: Alt VFX & Resolution Design
Music & Sound Design: MassiveMusic