Lexus Australia has collaborated with M&C Saatchi Sydney and Semi Permanent to create a large scale exhibition of immersive public installations, Hidden Artistry, at Semi Permanent, May 25 -27.

The exhibition is part of M&C Saatchi’s campaign to launch the new Lexus LC 500. It explores the tradition of Japanese Takumi, which means master craftsman in Japanese and is synonymous with exceptional attention to detail and a commitment to achieving perfection – a tradition it shares with the production of Lexus vehicles.

M&C and Lexus invited six well known artists of different mediums, to create an installation each that was inspired by a unique design approach of the Lexus LC 500. These were Toby & Pete, George Nicholas, Simone Chua & Renzo B.Larriviere, and Dion Horstmans.

M&C Saatchi executive creative director, Michael Canning, commented, “The Lexus approach to design has a thoughtfulness and artistry that is unique to Japanese design culture. We wanted to bring this culture to life in a way that people could experience beyond the car itself. Semi Permanent was the perfect platform to connect this Lexus design purpose with a broader creative community”.

Vin Naidoo, Lexus Australia corporate manager of marketing operations and sales, added, “Lexus Australia is dedicated to design and innovation…This new flagship coupe signals a new chapter for the Lexus brand, as we evolve beyond a luxury automotive manufacturer into a global luxury lifestyle brand that creates amazing experiences.”

Murray Bell, founder and director of Semi Permanent commented, “Our commitment to design, craftsmanship, supporting emerging talent and a vision to create amazing experiences inspired Semi Permanent to collaborate with Lexus Australia in 2017.”